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4/0 is a trade designation for a printed piece with four colors (full color) printing on the front side and no printing on the back side.

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4/4 is a trade designation for a printed piece with four colors (full color) on the front side and four colors (full color) printing on the back side.

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Against the grain is at right angles to the direction of the grain of the paper. When a piece is printed against the grain it can make the paper feel thicker.

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Aliasing is a"staircase"or jagged effect that occurs when display resolution is too coarse to minimize the broken appearance of certain electronic design elements. Aliasing is more visually pronounced in diagonal lines, curves, and circles. To avoid aliasing, you should save your files with"Anti-Alias"to keep the text smooth when printed.

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Application is a software program or group of programs that allows a user to perform specific tasks like graphic design or database management. Applications can not run on a computer without an operating system.

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Aqueous coating or AQ for short is a clear, non-toxic coating that is applied like ink by a printing press to protect and enhance the printed surface. Aqueous Coating adds brilliance and durability to PsPrint products such as postcards, premium flyers, booklets, and catalogs.

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Artwork is all original copy, including type, photos and illustrations, intended for printing.

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ASCII text file or .TXT for short is a text file that contains only ASCII characters without any special formatting. This format is commonly used by clients to store mail list data.

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Backside is the side that is opposite the front. For postcards, the backside is not coated with aqueous coating.

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Bind means the joining of paper sheets together to form a book or booklet with staples, wire, glue or other means. PsPrint offers two standard binding methods for booklets: saddle-stitched (stapled) and wire-o.

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Bitmap is a computer file in which each pixel contains one bit of image information.

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Bits per second or bps for short is the speed by which a modem can transfer a file to PsPrint via the Internet. For example, a 28.8K modem transfers files to PsPrint at 28,800 bps.

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In offset printing, blanket is a rubber-surfaced fabric that is clamped around a cylinder. The image is transferred from the plate to the blanket, and from there, transferred to the paper.

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Blind image is an image that is debossed or embossed, but not printed with ink or foil.

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Bond paper is a grade of writing or printing paper where strength, durability and performance are essential requirements. Bond paper is used for letterhead.

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Booklets are a great way to give your customers something valuable they’ll reference time and again. Booklets allow you to deliver eye-catching, useful, targeted information to your customers in a way that professionally brands your company and generates sales. No matter the size of your budget and your job, we have a quantity option that will meet your needs. With short runs as low as 25 to large orders of 20,000 pieces, we can deliver. Need your booklets right away? With numerous turnaround choices, including two-day printing to an affordable seven-day option, you can meet your deadline and budget needs with these flexible selections. If you are looking for helpful design and printing tips for your next booklet project, you can visit our Ideas & Inspiration Center or the PsPrint Blog.

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Bulk mail or presorted standard mail is the process of preparing and sorting mail to qualify for reduced standard postage rates. The lowest standard postage rates are available if PsPrint can sort and automate addresses in your mailing list(s) and if you submit artwork that meets PsPrint's mailing specifications at:https://www.psprint.com/layout-templates/direct-mail/.

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Top-quality business marketing essentials

Nothing makes The customer’s business look great like top-quality identity materials, such as business cards, letterhead, envelopes, pocket folders and more. And nobody can make your business identity materials look their absolute best like PsPrint.

PsPrint uses state-of-the-art commercial printing presses from Komori, HP and Heidelberg and calibrates them daily for color that's bright, sharp and accurate. Just as important, our printing presses are manned by experienced professionals committed to getting your job printed right the first time.

PsPrint has a great guarantee.

Does The customer need their print marketing materials in a hurry? At PsPrint, many of our products, including business cards, stickers and postcards, are available with same-day and one-day super-rush printing. To save even more time, we automatically print products at the East Coast, West Coast or Midwest commercial printing plant that's closest to the shipping destination.

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C1S is short for coated one side; C2S is short for coated two sides.

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Camera-ready is a layout created by a designer that is created and submitted as 100% Rich Black on white paper. It usually contains text and logos in finished form.

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CASS is an abbreviation forcoding accuracy support system.

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Chalking refers to improper drying of ink. Pigments dust off because ink has been absorbed too rapidly into the paper.

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CMYK is short for cyan, magenta, yellow, and key (black). CMYK is the standard color model used in four-color printing process used by PsPrint.

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CASS is short for coding accuracy support system, which is a service offered to improve the accuracy of address matching for any mailing service job. CASS software will diagnose and correct any problems to ensure delivery point is correct which ensures that you do not pay for bad addresses.

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A color bar is the color strip on proofs that is used as a guide for the printer to determine the amount and density of ink needed. A color bar is a standard used to compare color accuracy of an image for output; color bars are printed on proofs and forms to maintain color consistency.

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Color cast is the unwanted discoloration of an entire image or portion of an image caused by an overabundance of one color.

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Color sequence is the order in which the four-color process inks are printed on the press.

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Comb bind refers to a method of binding a booklet by inserting the teeth of a flexible plastic comb through holes punched along the edge of a stack of paper.

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Comp or mockup is a piece that is handmade by a graphic artist to show others how the finished printed piece will look. It generally will be folded and bound the exact way the final piece will be done in production.

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Continuous tones represent an illustrative image that is not composed of halftone printing dots. In essence, this is a bitmapped image that has an unlimited range of colors and shades of gray.

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A cookie is a very small text file placed on your hard drive by a web page server. It is essentially your identification card, and cannot be executed as code or deliver viruses. It is uniquely yours and can only be read by the server that gave it to you.

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Coverage is the amount of ink on a paper sheet, usually given in percentages.

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Creep is the shifting position of the page in a saddle-stitched bind. Creep moves the inside pages away from the spine.

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Crop marks are small symbols placed in the margin outside of the image area that indicate to PsPrint the area to be printed and/or trimmed from the image.

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CTP is short for Computer-to-Plate.

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Deboss means to press an image into paper so it lies below the surface.

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Direct imaging is a process where digital image files are converted into CMYK bitmaps (ripped) and burned directly into the plates by a laser, eliminating the costly and environmentally questionable film step.

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Custom direct mailers to promote The customer’s business, services or events

Direct-mail marketing services can be a major asset to businesses seeking affordable ways to reach their target customers and earn a hefty return on investment. Our custom direct mailers include postcards, brochures, booklets, catalogs, newsletters and more.

We offer a fast, affordable, and convenient way to print and professionally mail print marketing materials. Our mailing services include: processing The customer’s mailing list, CASS certification, inkjet addressing and postal presorting. We also feature fast turnaround: Printed products can be mailed 2 to 5 business days after the printing job is finished.

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Dot is the basic halftone printing unit. A series of dots are combined to create a printed image.

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Dots per inch or DPI for short is a measurement of resolution of a printed image as determined by the number of dots that fit into one inch. The higher the concentration of dots per inch, the sharper the image will be.

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Duotone is a halftone that prints in two colors to create greater visual interest or more subtle detail and gray tones.

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Emboss is the process of pressing an image into paper so it lies above the surface.

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EPS is abbreviation for encapsulated postscript file.

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Feeder is the part of the press that separates the sheets of paper and feeds them into position for printing.

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File format, which is unique for different file types, specifies how information is organized. Common artwork file formats include: .eps, .jpeg, .pdf, .ps, .psd, .tiff. Common mail list file formats include: .csv, .txt, .xls.

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Flat is the assembled composite of digital files ready for platemaking, the final step before printing.

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Flyer Printing Services

• Premium flyers, with customizable size options and premium papers, are great for events and high-impact marketing
• Event and club flyers, with included ultra-high gloss coating and custom size choices, are a great fit for eye-catching graphics
• Die-Cut Flyers, with high quality paper stocks, command immediate attention and are a powerful way to promote

No matter what kind of flyer The customers need, we've got you covered. Premium flyers allow a range of custom sizes on a large selection of premium papers, including smooth 15-point velvet stock, ultra-thick 16-point gloss or 13-point recycled matte for the eco-conscious. For maximum visual impact, event and club flyers include a two-sided, super high-gloss UV coating, which is sure to get extra attention. Select from hundreds of interesting shapes or create a unique shape for die-cut flyers that are proven attention getters to promote products and services.

It’s easy to prepare flyers for online printing using our  free flyer layout guidelines.

If you have a customer looking for something special to give their flyer even more impact, contact our custom printing team to discuss attention-getting  die cut  or  foil stamping options.

For samples of our most popular products and stocks, be sure to get your free sample kit.

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Four-color printing is the process by cyan, magenta, yellow, and blank inks are used to create a full color image.

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Frontside is the side that is opposite the back. For postcards, the Frontside is coated with aqueous coating.

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Ghosting is a phenomenon of a faint image on a printed sheet where it was not intended to appear.

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Gigabyte or GB for short is a unit of measuring digital information which equals 1,024 megabytes.

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Graphic design is an arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message.

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Grayscale is a strip of 256 gray values ranging from white to black.

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Halftone is an image composed of tiny dots whose variations in size create the illusion of variations in tone. In the past, a halftone screen was used to convert a continuous tone image into a halftone; today, such screening is done electronically.

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High resolution or high res for short refers to images that have resolution of 300 dots per inch (dpi) to 2,500 dpi.

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Imagesetter is a high-resolution laser output device that takes digital design files and produces film negatives that older processes require to make the printing plates. Sometimes this is referred to as Lino, after one of the first brands of imagesetters.

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Inkjet is a method of printing images using jets that squirt minuscule drops of ionized ink onto a sheet of paper. Inkjet printers are capable of producing high quality print resolutions up to 2400 dots per inch or higher. Inkjet printing is used for a range of applications, namely for printing name, address, and barcodes on postcards and other printed pieces.

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The Internet is a large global network comprised of thousands of smaller networks. The World Wide Web is one element of the Internet.

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Joint photographic experts group or .JPEG or .JPG for short is a file format used for color images. This format retains a high degree of color while requiring less storage space than needed for other file formats. Uncompressed JPEG files can be used for high-quality printing.

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Kbps is abbreviation for kilobits per second.

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Kilobits per second or kbps for short is the speed by which DSL line can transfer files to PsPrint via the Internet. For example, a 256K DSL line transfers files to PsPrint at 256 kbps.

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Line screen measures the number of dot lines per inch, which provides an indication of image sharpness. The finer the"screen"used to create printing plates, the more detail can be portrayed in the final printed piece. PsPrint printing presses are run at line screens up to 175 lines per inch.

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Lithography is a method of printing using plates whose image areas attract ink and whose non-image areas repel ink. The images are first printed onto a rubber blanket and then offset to paper.

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Magenta is one of the subtractive primary colors used by PsPrint in process printing. It is commonly known as"process red."

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Print high-quality marketing products, including brochures and flyers

If you want to offer The customers top-quality print marketing materials, delivered on time and at an affordable price, try PsPrint.

PsPrint uses state-of-the-art commercial printing presses from Komori, HP and Heidelberg and calibrates them daily for color that's bright, sharp and accurate. Of course, there's more to great printing than just great equipment — you have to know how to use it. PsPrint’s plants are staffed by experienced commercial printing and color professionals who are committed to getting your job printed right the first time.

What's more, we back up every job with our 100% Customer Satisfaction Guarantee. If you're not 100% satisfied with your printing, simply call Customer Service within 30 days, and we'll reprint part or all of your order. In some cases, we may refund the full price of the product. You can read the full terms and conditions here.

Need your print marketing materials in a hurry? At PsPrint, many of our products, including brochures, flyers and die-cut stickers, are available with same-day and one-day super-rush printing. To save even more time, we automatically print your products at the East Coast, West Coast or Midwest commercial printing plant that's closest to you.

For top-quality print marketing materials at affordable printing prices place your order on .com today.

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Mbps is abbreviation for megabits per second.

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Megabits per second or mbps for short is the speed by which DSL or T-1 line can transfer files to PsPrint via the Internet. For example, a 1M DSL line transfers files to PsPrint at 1 mbps.

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Mockup or comp is a piece that is handmade by a graphic artist to show others how the finished printed piece will look. It generally will be folded and bound the exact way the final piece will be done in production.

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Offset printing refers to offset lithography, which is a printing process where the image prints by transferring ink from a plate to a rubber blanket that deposits the ink onto the substrate instead of directly from plate to paper.

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Panel is one page of a brochure on one side of the paper. A half folded brochure has four panels; a letter folded brochure has six panels; and a z folded brochure has six panels.

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Pantone matching systems or PMS for short are the most popular color matching systems used in the printing industry. A true PMS color is defined by a mixture of inks that will provide a specific color.

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Perfect binding is a bindery method where all pages are trimmed to a single sheet. They are clamped together and a cover is wrapped around the spine. The pages are attached to the cover using and adhesive.

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PhotoShop document or .PSD for short is a file format for documents created and saved in Adobe Photoshop as layered images, which makes editing different parts of an image at a later date far easier. It is the only file format supporting all available image modes (Bitmap, Grayscale, Duotone, Indexed Color, RGB, CMYK, Lab, and Multichannel), guides, alpha channels, spot channels, and layers.

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Pixel is short for picture element. Pixel is the smallest unit (point) of an image displayed on a computer screen. The quality of an image, usually expressed as"image resolution", depends on the number of pixels per inch that make up the image.

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Plate is a metal sheet carrying an image to be reproduced using a printing press.

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Abbreviation for pantone matching systems.

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Portable document format or .PDF for short is a universal file format developed by Adobe Systems to preserve all fonts, formatting, graphics, and colors of any source document. PDF allows any file to be read by the Acrobat reader regardless of the hardware or software platform on which the file was created.

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PostScript or .PS for short is a software language for printing that describes fonts, images and graphics as mathematical expressions that do not require fonts or other dependent files.

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Preflight is the procedure used by PsPrint to make sure that client's digital files are correctly prepared for production.

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Presorted standard mail or bulk mail is the process of preparing and sorting mail to qualify for reduced standard postage rates. The lowest standard postage rates are available if PsPrint can sort and automate addresses in your mailing list(s) and if you submit artwork that meets PsPrint's mailing specifications at:https://www.psprint.com/layout-templates/direct-mail/.

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Primary colors are the colorants of a system used to reproduce the colors for the entire reproduction. Cyan, magenta, and yellow are subtractive primary colors while red, green, and blue are additive primary colors. The substractive colors along with black are used in four-color printing process used by PsPrint.

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PS is abbreviation for PostScript.

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Raster means to convert mathematical and digital information into a series of dots by an imagesetter as digital data that will be used for output.

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Raster Images, commonly referred to as bitmap images, are digital images stored as arrays of pixels for display and modification. The graphic's resolution is limited by the capabilities of the display device. Adobe Photoshop is a popular image editor that rasterizes images that it opens.

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Resolution is the number of pixels displayed per unit of length in an image, usually measured in pixels per inch (ppi) or dots per inch (dpi). Computer monitors are normally 72 to 96 dpi while most printed pieces are 300 dpi or more.

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Rich black is made by mixing other colors of ink with black ink to produce a much darker, deeper black on press than can be achieved by using black ink alone. To create rich black on pieces printed by PsPrint, your CMYK calibration values must be 50% Cyan, 40% Magenta, 40% Yellow, and 100% Black.

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Saddle-Stitched, commonly referred to as saddle stapled, is a binding that features one or more staples in the spine of the book or booklet. Saddle-Stitched (stapled) is one of the binding options for PsPrint booklets and catalogs.

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Score is a shallow crease where a sheet of paper will be folded. A score is important because it prevents the ink (and paper) from cracking at the edge of the fold.

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Self mailer is a printed piece that can travel in the mailing arena independent of an envelope. PsPrint offers many different self mailers, including brochures and postcards.

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Split run is the printing of a book or booklet that has some copies bound one way and other copies bound another way.

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Standard rate or bulk rate is the process of preparing and sorting mail to qualify for reduced bulk postage rates. The lowest standard postage rates are available if PsPrint can sort and automate addresses in your mailing list(s) and if you submit artwork that meets PsPrint's mailing specifications at:https://www.psprint.com/layout-templates/direct-mail/.

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TIFF is abbreviation for tagged image file format.

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Tree-Free refers to certain paper types that are made from renewable resources other than trees, such as bamboo, cotton, or hemp.

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TXT is abbreviation for ASCII text file.

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Vector images are created using mathematical statements that define geometric shapes. You can move, resize, and change the color of vector graphics without losing any image quality. Unlike bitmaps, vector graphics are not dependent on resolution. You can scale a vector graphic to any size and it won't lose detail or clarity.

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Wire-O is a mechanical binding that uses double-looped coated metal. Wire-O is one of the binding options for PsPrint booklets and catalogs.

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