Dave Lessing, VP/GM, Web to Print Solutions
Dave Lessing has over eleven years of experience marketing to consumers and businesses, and has served as Vice President of Sales and Marketing at PsPrint since 2004. Prior to PsPrint, Dave managed online marketing teams at Hotwire (sold to InterActiveCorp). Under his leadership, Hotwire expanded and optimized its search engine marketing program and affiliate program, and increased website conversion via promotions, A/B creative testing, and personalization technologies. Prior to Hotwire, Dave was business development manager at Yahoo, where he managed business performance for three properties: Yahoo! Yellow Pages, Yahoo! Maps, and Yahoo! Get Local. His team executed deals and launched new service offerings for the small and medium business (SMB) segment. Dave received an M.B.A. from the Harvard Business School and a B.S. in Economics (with honors) from Miami University.