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A half-fold brochure–also known as a book fold
brochure–is constructed by folding an 8.5” x 11”,
8.5” x 14”, 11” x 17” or 11” x 25.5” sheet of paper
once, creating two equal halves.
The half-fold brochure is popular among marketing
professionals for the flexibility of its format.
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| Half-Fold Brochure Panels & Pages |
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Panels are two-sided sections of the final printed brochure, and
a half-fold brochure has two panels.
A page is one side of a brochure panel, and a half-fold brochure
has four pages
For half-fold brochures, the inside right panel folds to the left,
forming a cover on top.
Two pages are normally used for content, reserving the front
page for the cover and the back page for company information.
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| Popular Products |
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| Cards |
Marketing Materials |
Business Identity |
Direct Mailers |
Event Promotion |
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