This is the final article in a five-part series that details exactly what you need to market your auto body shop and make it a success.
Creative marketing generates buzz, delivers value to your customers and increases profits for you. Find inspiration for marketing your auto body business in the following ideas:
Host an event – Invite customers to a professional car waxing, where you can optionally sell the supplies so they can wax their own cars or offer to provide the service yourself.
Partner with others - Non-competing, complementary businesses can fuel profit. Auto mechanics, tire shops, detailers, and other businesses might prove to be perfect partners in profit. Develop a multiple service package or offer a discount to those who have purchased from your partners. This is also a great way to build your mailing list.
Promote unique angles - Instead of simply saying you repair collision dents, try giving your services unique and memorable names: “DentBeGone” might work, for example.
Links to auto body shop marketing resources you can use to bolster business.
PsPrint - Full-service printing, direct mailing and mailing list generation.
Direct Marketing Association - Information on direct marketing.
Small Business Administration – Helpful guides, forms and sample marketing plans for small business. The SBA also supports Small Business Development Centers throughout the United States.
SCORE - The Service Corps of Retired Executives provides free advice in the form of online information and business counseling. Simply contact one of SCORE’s volunteer members for business mentorship.
AASP National - Alliance of Automotive Service Providers.
ASA – Automotive Service Association.
CCRE – Coalition for Collision Repair Excellence.
NABC – National Auto Body Council
Association List – An extensive list of auto body trade associations, including listings by state.