What is the Best Printing for Your Business?
Finding the best printing for your business can be a challenge if you don't know what to look for in an online printing company, but when you're armed with the right information you can ensure you're getting the best printing for the best possible price. The following details what you need to know about finding the best printing for your business.
Best printing quality
First and foremost, it's important to get the best printing quality for your business. The reason is that customers will respond to your brand favorably – and to your direct marketing efforts – when they feel you're a confident, trustworthy, reliable and successful company. Cheap, flimsy, faded marketing materials denote the exact opposite of what you want, and jeopardize your return on investment as well as customer relationships. Premium quality printing, on the other hand, tells your customers that you're a good company to do business with.
Best printing price
As a small business, price is one of your main concerns. Not to worry; you can still get the best printing quality at the best price. Once you have a printer who offers premium marketing materials (professional grade paper stocks, eco-friendly soy inks, etc.), you can compare printing options for any given product – brochures, business cards, posters, postcards, calendars, etc. - and tweak your options to find the best price point.
Tweaking printing options isn't the only way to guarantee the best printing price for quality marketing materials. You can also stay on the lookout for steep discounts. At the time of this writing, for example, PsPrint was offering business cards at a 60 percent discount. Finally, make sure your printing company offers a price match guarantee that states they'll meet or beat any other printer's price for identical printing.
Best printing options
Speaking of options, having them is important – especially if you operate a dynamic business known for its creative marketing efforts. Foil stamps, die cuts, binding, folding, scoring, UV/aqueous coating, and other services and options should be available at your fingertips. What's more, you should be able to order electronic or hardcopy proofs so you can double-check your artwork before you approve the final print run.
Best printing service
The best printing company for you isn't simply dependent on quality and price; those two elements are critical, but you also need to know you can count on your printing company when you need help. Make sure your printing company has excellent customer service. The best way to do this is to email them directly or pick up the phone to speak to them. See how they answer your questions and if they can suggest workable solutions to any barriers or problems you might have. Knowing someone who understands you and cares about your success is on the other end of your phone call or email is important to your long-term success. The best printing companies have great customer service; the rest do not.