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Three New Direct-Mail Brochure Tricks

Direct-mail brochures can be powerful marketing tools if you have the right list, the right offer and the right creative. Direct-mail brochure design varies greatly, so it can be difficult to fine-tune exactly what makes for the best creative work. Many direct-mail brochures rely on compelling headlines and can’t-refuse offers up front to encourage customers […]

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What You Need To Know About Direct Mailing Services

Direct-mail marketing services can be a major boon to business both small and large seeking economical ways to reach a large number of their target customer base and earn a hefty return on investment. The following details what you need to know about direct mailing services to ensure you’re getting the most bang for your […]

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How Do I Make a Mailing List?

The quality of your mailing list is vital to the success of any direct-mail marketing campaign. It’s estimated that as much as 40 percent of your overall success is directly contingent on this critical component. So how do you making a mailing list guaranteed to yield an excellent return on investment and an outstanding profit […]

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40/40/20 Rule of Direct-Mail Marketing

Many print marketing pieces focus heavily on design to persuade their audience to take the next step in the purchasing process. Great layout and design alone, however, won’t propel your direct-mail marketing efforts to success status. In fact, traditional marketing dogma dictates that design is one of the last elements to consider when planning a […]

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Anatomy of a Successful Postcard

Direct-mail postcard marketing is one of the most powerful ways to promote your business directly to your target audience. When you print postcards, cost efficiency coupled with excellent response rates equal a superb return on investment. The best postcards share five key traits, each an important step in the motivational process. Read on to learn […]

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Five Tips for Creating Powerful Postcards

Direct-mail postcard marketing is one of the very best ways to drive return on investment and increase business profitability. Full-color postcards are affordable and earn high response rates when used correctly. Here are five proven tips for creating powerful postcards to market your business: Make a great offer — As with all direct-mail marketing, your […]

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Direct-Mail Postcard Printing Trends

Direct-mail postcard campaigns are one of the most economical ways to drive response and earn an above-average return on investment. Plus, they actually work, evident by the fact that even the largest companies that have budget constraints continue to rely on postcard marketing to attract new customers and bring long-time customers back through the door. […]

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Customize Postcards for Different Customers

Many businesses have discovered that the use of direct-mail postcards to advertise their services is a reliable way to encourage repeat customers and attract new business. When beginning any direct-mail marketing campaign, it is important to first consider exactly what audience you are trying to reach. Every specific audience, or customer segment, is different, and […]

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Postcards: Marketing’s Secret Weapon

These days, you cannot have a marketing conversation without the term “online marketing” taking center stage. Online marketing is a great promotional vehicle for businesses, but it isn’t the only way to market. Many entrepreneurs are simply seeking a low-cost, easy-to-implement, “tech-less” way to reach out to their customers. Well, the answer lies in postcard […]

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Creating an Indicia for Your Postcard Mailer

Postcards, the best option for your business is to find a company that provides bulk mail services. Using bulk mail will greatly reduce your postage rate while ensuring fast and reliable delivery service. Postcards sent using bulk mail do not have stamps affixed to them; rather, they use an indicia — the square box on […]

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