800.511.2009

Direct-Mail Marketing RSS feed for this section

Radius Mail Postcard Marketing

Radius marketing is a valuable tool for any business to employ when launching a postcard mailing campaign. The concept is simple: Take the address of an existing customer, add it to a mailing list, then find and include the addresses of every house within a specified area, or radius, around the original address. In other […]

Read full story

Using Templates to Create Direct-Mail Postcards

When it comes to business, efficiency equals profitability. If you’re a graphic designer, you know that mundane tasks such as setting up custom printing templates can be very time-consuming. Time is money, and the less time you have to waste on these repetitive tasks, the more time you can focus on designing creative artwork for […]

Read full story

Direct-Mail Postcard Advertising for the Beginner

There are many ways to advertise your business, including television, radio, newspapers — the list goes on and on. Modern technology makes it very easy for television viewers to fast forward through commercial breaks, however, and both television viewers and radio listeners can quickly change the channel as soon as any commercial begins. The circulation […]

Read full story

10 Ways to Boost Response Rates with Postcards

Postcards are the most inexpensive form of direct-mail marketing and can often yield high response rates when done right. Unlike sales letter packages and even brochures, postcards are delivered at face-value and have the highest likelihood of grabbing attention before they hit your prospects’ trash cans. The key to earning a high response rate with […]

Read full story

Direct-Mail Postcard Marketing Campaign Blunders

Postcards are the cheapest — and one of the most effective — forms of direct-mail marketing today. Great postcards hit your prospects fast and elicit an immediate impression since they don’t have to tear through an envelope to get to the meat of your benefits and offer. Direct-mail postcard campaigns decrease the likelihood that your […]

Read full story

Six Mistakes to Avoid in Your Postcard Campaign

Postcards are a very cost-effective and efficient way to market your business. Combine that with their ability to generate a high response rate, and you have a tremendously powerful marketing tool. It’s really important, however, to avoid some of the most common mistakes people make when implementing their postcard marketing campaign. Here’s a list of […]

Read full story

Postcard-to-Landing Page Campaign Designs

Recent years have proven that postcard-to-landing page campaigns are both sales effective and cost efficient. As such, direct-mail postcards have become a favorite among marketers seeking to achieve a high return on minimal investment. Pulling off the perfect postcard-to-landing page campaign takes careful planning and hard work, but the campaign design process can be quick […]

Read full story

Planning Your Postcard Marketing Campaign

Planning any direct-mail postcard campaign might seem like a daunting task, but with the proper strategy it can be easily accomplished. The primary goal of any marketing campaign is to locate and target a solid customer base that will ultimately generate revenue for your company. There’s more to a successful direct-mail campaigns than just creating […]

Read full story

Direct-Mail Postcard Marketing Tips

Whether you’re reconnecting with existing clients or expanding your customer base, direct-mail postcard marketing is one of the most efficient and cost-effective ways to reach the right people and achieve profitable conversions. For this reason, many companies have utilized this direct-marketing method as a practical way to connect with a large audience and showcase their […]

Read full story

How to Market Your Business with Postcards

Marketing is a key factor to the success and continued growth of any business, and postcards are one of the most effective — and least expensive — ways to market your company’s products and services. Custom postcard mailings are a highly regarded tool in the business world because of their ability to quickly put a […]

Read full story