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Measuring Response for Direct-Mail Campaigns

Direct-mail campaigns have withstood the test of time to become a tried-and-true staple of effective business marketing. As you know, developing high-conversion promotional pieces is the key to realizing your return on investment (ROI); and testing different offers and promo variations within your target audience can help you fine-tune a profitable campaign. Everyone agrees that […]

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The Economics of Direct-Mail Marketing

They say it takes money to make money, and this is something all companies understand when it comes to advertising costs. If consumers don’t know what you have to offer, you’ll waste a lot of time sitting around waiting for the phone to ring. There are many ways to market your product and service offering, […]

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Direct-Mail Marketing 101

If you’re new to direct mailing, you might be thinking that the various aspects of a successful campaign are overwhelming. True, there are a lot of considerations when planning a profitable promotion, but it’s also true that there’s plenty of help available when it comes to developing and implementing a direct mailer. Companies such as […]

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Integrated Direct-Mail Marketing Campaigns

The prevalence of the Internet — and web surfers — has unleashed a stampede toward online advertising. Naturally, this has impacted budgets and, in some cases, businesses have reduced print advertising or dropped it altogether in favor of the online version. In most cases, these companies have found out the hard way that online advertising […]

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10 Direct-Mail Marketing Tips

Direct-mail marketing can be expensive, though a successful campaign can quickly and easily offset those costs and skyrocket business profits. That’s why so many companies take advantage of the direct-mail marketing concept. The key to success lies in your approach, as proper planning goes a long way to creating a large return on investment. Here […]

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Envelope Printing Format for Direct Marketing

Direct-mail print marketing campaigns are popular ways to market your company. In fact, they can be so successful that some companies focus solely on this marketing method to produce profit. There are many types of direct-marketing materials, and one of the most powerful is the sales letter package. With an outstanding offer and compelling copy, […]

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Planning Your Mail-Order Catalog

Mail-order catalog marketing is an incredibly effective and efficient way to run a business. Mail-order catalogs are so successful that many companies engage no other marketing techniques, relying only on catalog response. If you’ve never sent a mail-order catalog, it’s easy to get overwhelmed by all of the resources that must go into a successful […]

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Direct-Mail Catalog Campaign Mistakes

Direct-mail catalogs are very powerful sales tools that all retail and even many service-oriented and B2B companies should employ. Good catalogs can be found everywhere, but great catalogs are truly diamonds in the rough. Flip through two or three catalogs and you’re bound to find mistakes that could have been avoided. Here are some mistakes […]

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Designing an Effective Direct-Mail Catalog

Direct-mail print catalogs are one of the best ways to make consistent sales in volume. In fact, many companies bank their entire marketing strategies on direct-mail catalogs. In addition to customer service, brand identity, product offering and pricing, your catalog layout will largely determine your success. Here’s how to lay out an effective direct-mail print […]

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Customizing Catalogs for Different Customers

Direct-mail catalogs are a quick and efficient way to put your products in front of a targeted audience. You’re sending your catalog directly to the customer, so they do not have to wade through advertisements to find what they want. You essentially give them the keys to the store. Successful catalog marketing depends on precisions: […]

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