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Product Catalogs: Tips, Tricks and Traps

Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have the ability to pitch promotional offers and make ordering perfectly easy on each andevery page. There’s no other tool in your repertoire that […]

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Mail-Order Catalog Printing Trends

The flood of online shoppers doesn’t mean that there’s no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena for its high return on investment. Good print campaigns earn a response rate between 3 percent to 5 percent, compared to .05 percent to 1 […]

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Using Simple Templates to Create Effective Direct-Mail Catalog Mailers

Business efficiency leads to business profitability, so whether you’re new to graphic design or an experienced pro, you should always look for ways to make your business more efficient. Time is money, after all, and one way you can streamline your direct-mail catalog designs is to use a pre-fabbed catalog layout template from PsPrint. Because […]

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Cheap Catalog Printing for Direct-Mail Marketing

Cheap catalog printing is one of the best ways to run a direct-mail retail or wholesale business – in fact, many companies hang their hats on this marketing strategy alone. They depend on the power of convenience to grow their businesses. You can likewise take advantage of cheap catalog printing to grow your business whether […]

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Anatomy of a Successful Brochure

Brochures are a marketing mainstay because they’re highly effective in multiple applications. Leave-behinds, point-of-sales, direct mail, inquiry response, and sales support are all names for different types of brochures that take different approaches to achieve the same end: more sales. Let’s explore the basic elements that make up a successful brochure: Headline and offer A […]

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Direct-Mail Brochure Marketing Campaign Mistakes

Direct-mail brochures can sell for you. They can impact influence your audience and drive response. They can also flop. While brochure design is an important aspect of a brochure’s success, many other factors come into play that small businesses often overlook when pouring over design concepts. To get you on the right track, here are […]

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Get Your Bulk Mail Brochures to Customers

Using bulk mail brochures to get in front of customers is one of the most cost-effective marketing tools available to any business. They are easy to create, flexible and are a great way to create brand recognition and elicit instant response. Here’s how to use bulk mail brochures to get in front of customers: Start […]

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Increase Your Direct-Mail Brochure Response Rate

Direct-mail brochures are great tools for telling prospects a lot about your company in a light, easy-to-read way. Intelligent use of brochure panels and white space make for a visually stunning statement that drives response. No matter how well you design your brochure, or how great your sales copy is, the market can be finicky, […]

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Tips for Increasing Your Profits with Postcards

In this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That’s really too bad since with just five proven tips you can create powerful marketing postcards that are almost guaranteed to deliver a good response and at a fraction of the cost […]

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