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Fashion Boutique Marketing: What Do You Need?

This is the second article in a five-part series that details exactly what you need to market your fashion boutique and make it a success. If you own or operate a fashion boutique, do not print your own marketing materials unless you have a talented graphic designer on staff – and you’ll still want to […]

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Fashion Boutique Marketing: Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your fashion boutique and make it a success. Creative marketing generates buzz, delivers value to your customers and increases profits for you. Try these creative fashion boutique marketing ideas and resources to boost your business this year: […]

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Fashion Boutique Marketing: Distribution

This is the fourth article in a five-part series that details exactly what you need to market your fashion boutique and make it a success. Getting the word out about your fashion boutique takes more than simply printing catalogs and launching a website. You have to get the right message in front of the right […]

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Fashion Boutique Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your fashion boutique and make it a success. Many marketers subscribe to the 40/40/20 rule of direct marketing, which states that 40 percent of your success depends on your offer, another 40 percent depends on the quality of […]

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Fashion Boutique Marketing: Branding

This is the first article in a five-part series that details exactly what you need to market your fashion boutique and make it a success. Fashion boutiques are all about image and style, not only in the products you sell but also for the customers who wear your clothing line. Branding is an integral part […]

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