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Five Ways to Make Your Marketing Materials Last

The best way to get more bang for your marketing buck is to make your marketing materials last longer. If you have the perfect flyer, for example, distributed in the best place with the perfect design and sales pitch for your target audience, the only way to make it better is to make it last […]

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Low-Cost Custom Greeting Cards for Nonprofits

When it comes to nonprofit success, one of the most important things you can do is maintain good relationships with your donors. Sending custom greeting cards is one of the best ways to do this, as you know, but you also know it is important to strike a balance between investment and return. To keep […]

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New Direct-Mail Ideas for Summer

So the summer heat has finally arrived, but instead of just having the regular old “summer sale” type direct-mail advertising campaign, why not spice things up this year and create a unique mailing that commands attention and adds a touch of cool to chill the summer heat. Try some of these direct-mail ideas to heat […]

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Try Online Printing to Market Your Business Fast

Think fast: A major news development has customers scrambling to get the latest and greatest mouse trap – and you just happen to have it. You have to launch a totally unplanned marketing campaign in a matter of hours, and have it deployed at the end of the week, in order to capitalize on an […]

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Direct Marketing Ideas for the Hospitality, Travel and Tourism Industry

Direct marketing with print media is quickly becoming a lost art in some sectors of the marketplace. With everything moving toward the Internet and instant-information sources, some businesses may not allocate enough of their advertising budget to more “traditional” mediums of lead generation or sales. Those in the hospitality, travel or tourism industry have a […]

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Three Direct-Mail Marketing Strategies

Among all the methods businesses use to generate new customers, direct-mail marketing continues to be one of the best. The USPS estimates that in 98 percent of all U.S. households, the mail is brought into the home on the same day it is delivered. That means your potential new customers see your name and product […]

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How to Get People to Your Event

Event planning is a business all its own, but there’s no reason you can’t plan your next event yourself with a solid strategy. The most important point to get across to your audience is why they should attend your event – don’t just tell them the features of the gathering, let them know the benefits […]

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Three New Direct-Mail Postcard Tricks

Direct-mail postcards are perhaps the most effective marketing devices you can deploy, not only because they are so affordable but because they have proven time and again to be so effective at generating response. Run a quick search online and you’ll find tons of direct-mail postcard tips, mostly focusing on getting the right mailing list, […]

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Three New Direct-Mail Brochure Tricks

Direct-mail brochures can be powerful marketing tools if you have the right list, the right offer and the right creative. Direct-mail brochure design varies greatly, so it can be difficult to fine-tune exactly what makes for the best creative work. Many direct-mail brochures rely on compelling headlines and can’t-refuse offers up front to encourage customers […]

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What You Need To Know About Direct Mailing Services

Direct-mail marketing services can be a major boon to business both small and large seeking economical ways to reach a large number of their target customer base and earn a hefty return on investment. The following details what you need to know about direct mailing services to ensure you’re getting the most bang for your […]

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