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Are You Ready for the Holiday Sales Season?

The holiday sales season is one of hustle, bustle and profits – profits, at least, for those who are prepared to take advantage of willing wallets. Just because the holiday sales season is the busiest time of year for retailers doesn’t guarantee any one retailer success. Savvy marketers know they have to invest time to […]

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Holiday Marketing Campaigns: Five Proven Strategies

What strategies do you employ for holiday marketing? Many small businesses engage in “generic” marketing, doing the same thing everyone else is doing; and while that type of marketing isn’t bad (it’s why your competitors do it, after all), it stands to be said that a bit of creativity can help you leapfrog your competitors […]

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How to Take Advantage of Direct Mailing Services

One of the most important aspects of operating any business, and the entire focus of marketing as a whole, is to spread awareness about your business, service or product. Direct mailing services are perhaps the greatest tool in your marketing arsenal because they can save money and help you reach more customers. Direct mailing services […]

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Five Ways to Make Your Marketing Materials Last

The best way to get more bang for your marketing buck is to make your marketing materials last longer. If you have the perfect flyer, for example, distributed in the best place with the perfect design and sales pitch for your target audience, the only way to make it better is to make it last […]

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Low-Cost Custom Greeting Cards for Nonprofits

When it comes to nonprofit success, one of the most important things you can do is maintain good relationships with your donors. Sending custom greeting cards is one of the best ways to do this, as you know, but you also know it is important to strike a balance between investment and return. To keep […]

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New Direct-Mail Ideas for Summer

So the summer heat has finally arrived, but instead of just having the regular old “summer sale” type direct-mail advertising campaign, why not spice things up this year and create a unique mailing that commands attention and adds a touch of cool to chill the summer heat. Try some of these direct-mail ideas to heat […]

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Try Online Printing to Market Your Business Fast

Think fast: A major news development has customers scrambling to get the latest and greatest mouse trap – and you just happen to have it. You have to launch a totally unplanned marketing campaign in a matter of hours, and have it deployed at the end of the week, in order to capitalize on an […]

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Direct Marketing Ideas for the Hospitality, Travel and Tourism Industry

Direct marketing with print media is quickly becoming a lost art in some sectors of the marketplace. With everything moving toward the Internet and instant-information sources, some businesses may not allocate enough of their advertising budget to more “traditional” mediums of lead generation or sales. Those in the hospitality, travel or tourism industry have a […]

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Three Direct-Mail Marketing Strategies

Among all the methods businesses use to generate new customers, direct-mail marketing continues to be one of the best. The USPS estimates that in 98 percent of all U.S. households, the mail is brought into the home on the same day it is delivered. That means your potential new customers see your name and product […]

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How to Get People to Your Event

Event planning is a business all its own, but there’s no reason you can’t plan your next event yourself with a solid strategy. The most important point to get across to your audience is why they should attend your event – don’t just tell them the features of the gathering, let them know the benefits […]

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