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Video Game Marketing: Branding

This is the first article in a five-part series that details exactly what you need to market your video game. Despite its moniker, the video game industry isn’t all about fun and games. If you want to truly find success as a video game developer, you need to work hard – and intelligently – to […]

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Video Game Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your video game. Together with your brand image and sales graphics, copywriting plays an integral role in motivating customers to purchase your video game. Simply looking cool isn’t enough; you have to tell customers how awesome your game […]

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Video Game Marketing: Distribution

This is the fourth article in a five-part series that details exactly what you need to market your video game. Spreading the word about how awesome your video game is takes time, dedication and intelligent distribution. The following tips will help you get news of your video game to potential customers. Direct mail Direct mail […]

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Video Game Marketing: Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your video game. Try these creative video game marketing ideas and resources to boost your marketing efforts this year: Creative ideas Host an event – Tech seminars and conferences, trade shows, publicity stunts, and charity events all […]

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Video Game Marketing: What Do You Need?

This is the second article in a five-part series that details exactly what you need to market your video game. Once you’ve developed a powerful video game brand, it’s time to get your message in front of your targeted audience: your customer base and potentially large video game producers. The following details what marketing materials […]

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