Cheap flyers are powerful marketing tools, no doubt about it. But how do you print cheap flyers that are also high-quality flyers so you can bring in the premium clientele? The answer is to choose the right flyer printing company. Here’s what you need to know about printing cheap flyers without sacrificing quality so you can run a campaign that looks like a million bucks.
Premium paper stocks
Cheap flyers can be printed on premium paper stocks, despite the premium connotation. Quality paper denotes a quality company that sells quality products and services. Compared to store-bought papers, you can get exceptional quality from 12-point gloss cover stock with glossy sheen on both sides and print cheap flyers that look exceedingly professional.
Quality, yet cheap flyer inks
The quality of your ink in combination with your paper stock can make or break even the best flyer design. Soy inks are more vibrant than traditional petroleum-based inks, they’re eco-friendly, and they lend deep, rich colors to your artwork. Best of all, soy inks make for cheap flyers; so you can have the best of both economy and aesthetics when you print your flyers with them.
Flyer pricing can be controlled by your flyer size, and when you have the option of choosing sizes between 2-inch by 2-inch and 12.5-inch by 17-inch in quarter-inch increments, you have full control of how large you want your flyers to be and how much you want to spend on them. Use PsPrint’s instant flyer price tool to compare sizes and pricing for various flyer options – you’ll probably be surprised to learn that you can print rather large flyers without breaking the bank.
Cheap flyers can still be die cut
One of the advantages flyers have over other marketing mediums is the ease at which they can be die cut into prefabricated or custom shapes. Die-cut flyers have more influence and eye-capturing prowess, so the fact that you can shape up your pitch and still print cheap flyers is a boon to many small businesses with limited marketing budgets who are trying to compete with larger corporations. Cheap flyer printing simply levels the playing field.
When it comes to cheap flyers, quantity counts – but that isn’t to say that the fewer you print, the cheaper your flyers will be. On the contrary, you should think of flyer printing return on investment in terms of cost-per-customer: How much does it cost to reach one customer? The more flyers you print per run, the cheaper your price per piece, and thus the cheaper your investment per customer becomes. When you land a sale, your return on investment for that sale is higher. So, you can print 2,500 flyers for about $165, which comes to about 6.5 cents per flyer. But you could also print 10,000 flyers for about $434, which comes to about 4.3 cents per flyer. Either way, those are cheap flyers!