Countertop Marketing Strategies
Counters provide valuable real estate for marketing your business, and the best thing is that counters are everywhere! No matter where you live, there are dozens or even hundreds of opportunities for you to take advantage of countertop marketing techniques that brand your company and drive direct business to your door step.
Here are some countertop marketing strategies that boost business:
Seek complementary businesses first
Non-competing, complementary businesses are often more than happy to display your marketing materials, as long as you're willing to reciprocate. For example, if you're a plumber you might approach an electrician to see if you can place your brochures on their counters. Better yet, you can see if they want to go in together on a joint offer that gives home-building customers a discount for hiring both of you.
Go where the people go
The next distribution points for your countertop marketing should be anywhere the populace goes - restaurants, hotels (if applicable), chambers of commerce, convention and visitors bureaus, doctors' offices, waiting rooms, sundry stores, clothing stores, supermarkets, hardware stores and anywhere else your target audience frequents. As long as you're not competing, you'll find dozens of businesses willing to work something out with you.
Be bold and colorful
Attract attention and give people a reason to pick your countertop marketing materials up. Bright colors, bold headlines, attractive images and an incredible offer will incentivize your materials and motivate your potential customers to take your materials home with them for further review. Make sure you include a clear and compelling action so your readers know what to do next.
To set your countertop promotions apart and to attract attention from the checkout line, create a display that keeps your materials straight up and your message visible from across the store. Try a rack card or something unusually creative such as a vise for handing out a contractor's business cards.
Print quality countertop promotions
Professionally printed premium brochures, rack cards, flyers, business cards, sales sheets, pocket folders, notepads, stickers , table tents, booklets and calendars all make great countertop marketing materials. You can get instant pricing on all of these options from the online printing company PsPrint.
Countertop marketing is one of the easiest ways to get the word out and attract new customers through cross promotion. In most cases, all you have to do is ask permission. In other scenarios, you might have to reciprocate (to be expected); and at other times you might find it beneficial to work together with a complementary business so you can share non-competing customers. No matter how you do it, make sure you project a professional image and motivate a response.