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Why Business Cards Should Be UV Coated

In today’s world of modern printing technology, UV coating and business cards are like peanut butter and jelly: if the peanut butter is good, the jelly will make it so much better. Even the most dazzling business card design benefits from a UV coating, and that’s just the beginning. The following details several reasons why […]

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Mini Business Card Marketing Strategies

Mini business cards are all the rage for marketers looking for outside-the-box ways to get noticed and motivate customers to take action. In an environment where singular niche simplicity has risen through the ranks to become the ultimate marketing position, mini business cards are the perfect way to promote your products and services to a […]

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Make Your Own Business Cards into Mini Sales Reps

Go ahead and take your business card out. Does it compel you to buy a product or service, or at least to take the next step in the purchasing process? If not, it’s probably time for you to get a new business card. When you make your own business cards, consider their purpose and how […]

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Design Business Card Templates for Easy Sales

Even though you probably do not have much downtime, you can turn what you do have into a recurring source of passive income by creating business card templates that you can sell at discounted prices on your website. This is a perfect way for professional graphic designers to retain business from clients who do not […]

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Die-Cut Business Card Marketing Strategies

Question: What’s one of the cheapest and easiest way to boost your current marketing efforts and earn a phenomenal return on investment? Answer: die-cut business cards! Die-cut business cards can influence your prospects better than nearly any other personal leave-behind. They tell your customers that you’re different from the competition. They express how you’re different, […]

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Adding Customer Value with Business Cards

The ultimate goal of your business card is to help you sell your products and services. The longer your prospects keep your card, the more opportunities exist for them to contact you. The best way to get your prospects to hold onto your business card is by adding customer value. The back of your business […]

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Avoid These Top 5 Business Card Blunders

Your business card should be one of your most-distributed and personal marketing tools, which is why it’s so important that it embodies everything your company needs to say in a 2.5-inch by 3-inch rectangle. The following is a list of the top five business card blunders you should avoid when designing your next business card: […]

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Business Card Design Tips for Designers/Marketers

Everyone has a business card these days, but not everyone has a great business card. All too often, amateur graphic designers try to emphasize their clients’ businesses in the wrong ways. They use too many (and too large) fonts, cheap clip art or poor color combinations that distract from the card’s message and end up […]

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Business Card Etiquette in the U.S.

International business travelers are always studying up on business card etiquette so they can properly observe foreign business customs. In some countries such as Hong Kong the way you present and receive business cards is considered a strict and direct reflection of your business and can make or break any deal. Fortunately, business card etiquette […]

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Business Card Marketing 101

Business cards are a convenient way to share contact information between businesses and consumers. Unfortunately, they’re often viewed as just that – contact cards – and are overlooked as prime marketing real estate. Realizing that business cards are your No. 1 promotional pieces, and doing something about it, can dramatically increase the likelihood that your […]

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