Catalogs/Booklets RSS feed for this section

Pros and Cons of Booklet Cover Options

When it comes to booklet printing, nothing is faster and more cost-effective than online printing. Whether you need 25 booklets printed or 25,000, you’ll find better pricing and more options at your fingertips through online printers such as PsPrint. Booklet covers are especially important, because that’s the first thing people will see. But what’s the […]

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Area Guide Printing Trends

Area guides are all the rage as fundraising tools for Chambers of Commerce, Visitor’s Bureaus and even private organizations and individuals. Anywhere that brings in a good annual tourist count should have at least one good area guide. Tourists love them, because they’re packed with information about all the things to see and do in […]

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Color Catalog Printing 101

What quicker way to turn prospects into customers than by showing them all your products and providing a convenient ordering process with catalogs printed and delivered to their doors? Pull it off right with dazzling design, persuasive copy and professional printing to yield a great return on investment for your marketing efforts. To help you […]

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Booklet Creator Software and Tips

If you want to harness the power of booklet printing without the expense of hiring a designer, you’ll need to choose a booklet creator software suited to your skill level and is capable of producing material that meets your professional publishing expectations. While nothing beats custom design work by an expert graphic designer, with a […]

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Planning Your Mail-Order Catalog

Mail-order catalog marketing is an incredibly effective and efficient way to run a business. Mail-order catalogs are so successful that many companies engage no other marketing techniques, relying only on catalog response. If you’ve never sent a mail-order catalog, it’s easy to get overwhelmed by all of the resources that must go into a successful […]

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Direct-Mail Catalog Campaign Mistakes

Direct-mail catalogs are very powerful sales tools that all retail and even many service-oriented and B2B companies should employ. Good catalogs can be found everywhere, but great catalogs are truly diamonds in the rough. Flip through two or three catalogs and you’re bound to find mistakes that could have been avoided. Here are some mistakes […]

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Designing an Effective Direct-Mail Catalog

Direct-mail print catalogs are one of the best ways to make consistent sales in volume. In fact, many companies bank their entire marketing strategies on direct-mail catalogs. In addition to customer service, brand identity, product offering and pricing, your catalog layout will largely determine your success. Here’s how to lay out an effective direct-mail print […]

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Customizing Catalogs for Different Customers

Direct-mail catalogs are a quick and efficient way to put your products in front of a targeted audience. You’re sending your catalog directly to the customer, so they do not have to wade through advertisements to find what they want. You essentially give them the keys to the store. Successful catalog marketing depends on precisions: […]

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How to Add Value to Direct-Mail Booklets

One way to get more mileage (and profit) out of your booklet is to add value to them – that is, making your booklets valuable to your customers. Here’s a handful devices you can use to add value to your direct-mail booklets: Research Research is still king in adding value to direct-mail booklets. You must […]

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Product Catalogs: Tips, Tricks and Traps

Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have the ability to pitch promotional offers and make ordering perfectly easy on each andevery page. There’s no other tool in your repertoire that […]

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