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Product Catalogs: Tips, Tricks and Traps

Product catalogs are the heart of successful mail-order businesses. As a highly effective marketing medium, product catalogs not only tell your customers who you are and what you offer, but also have the ability to pitch promotional offers and make ordering perfectly easy on each andevery page. There’s no other tool in your repertoire that […]

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Mail-Order Catalog Printing Trends

The flood of online shoppers doesn’t mean that there’s no market for mail-order catalogs. In fact, many companies that started online have shifted their marketing efforts into the print arena for its high return on investment. Good print campaigns earn a response rate between 3 percent to 5 percent, compared to .05 percent to 1 […]

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Using Simple Templates to Create Effective Direct-Mail Catalog Mailers

Business efficiency leads to business profitability, so whether you’re new to graphic design or an experienced pro, you should always look for ways to make your business more efficient. Time is money, after all, and one way you can streamline your direct-mail catalog designs is to use a pre-fabbed catalog layout template from PsPrint. Because […]

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Cheap Catalog Printing for Direct-Mail Marketing

Cheap catalog printing is one of the best ways to run a direct-mail retail or wholesale business – in fact, many companies hang their hats on this marketing strategy alone. They depend on the power of convenience to grow their businesses. You can likewise take advantage of cheap catalog printing to grow your business whether […]

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Make Your Own Booklets in Three Simple Steps

Page for page, booklets represent some of the most efficient marketing tools in any industry. Done correctly, booklets are interesting, which gives you a captive audience. They also establish credibility and authority, so you can build your brand name in no time. Finally, they’re a perfect avenue for direct sales, and they’re incredibly cost effective […]

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Free Catalog Templates for Quick and Easy Design

A free catalog template is an incredibly efficient way for graphic designers to quickly set up design files so they can get to the fun stuff – the design itself. But not all free catalog templates are created equal, so it’s important that you get a professional catalog template to avoid time-delaying, money-draining problems at […]

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Customizing Fonts for Catalogs and Booklets

Product catalogs and other booklets are geared for one thing and one thing only: sales, and lots of them. Why not set your company’s products apart from the crowd by using a customized font in your headlines and subheads? A customized font can lend an air of uniqueness that grabs instant attention and conveys authority, […]

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Unique Layout Ideas for Catalogs and Booklets

Catalogs and booklets are excellent ways to promote your business and drive sales. For many companies, catalogs represent the majority of sales; while booklets highlight products and services in an in-depth way that helps customers fully understand the benefits of working with your company. Not all catalogs and booklets are created alike; and those that […]

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Secrets to Designing a Great Printed Catalog

Businesses that have numerous products to sell often rely on printed catalogs as a quick way to display their wares to the buying public. Laying out a catalog might seem like a daunting task at the outset, but there are a few things you should know that can make the process easier. Map out your […]

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Going Green with Catalogs and Booklets

Eco-friendly marketing requires a conscious effort to ensure you’re taking the proper measures to be green in every aspect of your marketing strategy. Transitioning from traditional, environmentally detrimental printing practices to new, green printing technologies is not only one of the quickest and easiest eco-friendly practices to implement, it can save you money and make […]

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