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How to Get a High Return on Investment from Newsletters

Newsletters are perfect for staying in touch with your customer base, but did you know they’re also perfect for generating a healthy return on investment? So many companies send newsletters as formalities, and so many others shy away from doing so because they fear the investment of newsletter development, printing and mailing. But when you […]

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Newsletter Printing: What to Include and What to Leave Out

Newsletter printing remains one of the best ways to continually engage with your target customer base. When you run a newsletter printing campaign correctly, you establish customer loyalty by demonstrating your expertise and earning trust. The following details what you should include – and what you should leave out – in your newsletter printing endeavors. […]

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10 Great Newsletter Story Ideas

When it is difficult to come up with enough material to fill your newsletter, or your newsletter isn’t getting the response you want, it’s time to think of new and different ways to present your material. Here is a list of 10 newsletter story ideas to help you with your next issue: 1. How-tos or […]

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What Your Customers Want To Read In Newsletters

Publishing a regular newsletter is one of the best things any company can do to retain current, and attract new, customers. It’s a shame so many companies get the fundamentals of the newsletter so wrong. In order to give your customers what they really want out of your newsletter, you must first drop the dogma […]

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E-mail vs. Print: What’s the Better Newsletter?

It’s a debate that deserves to be solved. When it comes to newsletters, which delivery medium is best – e-mail or print? Before we can come to a reasonable conclusion, we must first understand the pros and cons of each so we can make a reasonable comparison. Both e-mail and direct-mail newsletters contain informative articles […]

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Newsletter Marketing Strategies

The real estate, insurance and mortgage industries have long known the value of printing newsletters; but newsletters are great for many other organizations as well. Unlike many direct-mail marketing strategies, newsletter marketing helps you connect with your customers on a personal level — establishing trust, authority and credibility. Here are the essential newsletter marketing strategies […]

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Newsletter Design Tips

Newsletters are a great way for businesses to keep in contact with customers so they can tell them about the latest news, trends, products and services that might be of interest. They build confidence in your company by demonstrating you’re always working hard for them. Most importantly, they drive sales. The content of a newsletter […]

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How to Choose a Newsletter Name

Deciding on a great newsletter name is often one of the most difficult processes you’ll encounter during newsletter development. Your newsletter can cover so much ground and accomplish many things, so how do you sum it all up into one compelling title that convinces readers your newsletter pages are packed with valuable information they can’t […]

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Newsletter Printing Techniques

With the right presentation, full-color newsletter printing is an excellent way to command a whopping return on investment. Full-color newsletters help you connect with your readers, establish credibility and boost sales now and in the long term. Newsletter printing is especially important to your newsletter marketing success, because the quality of your print job reflects […]

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Newsletter Software That Makes Your Life Easier

Once you’ve decided that printing and distributing a newsletter is a good marketing move for your company, you need to develop a workflow for efficient newsletter development. Planning content, design/layout, and newsletter printing can seem like an arduous task for the novice; but in reality creating a newsletter is one of the easiest desktop publishing […]

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