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Die-Cut Flyer Printing Techniques

Die-cut flyer printing is an incredibly economical way to market to your audience with proven attention-getting devices. The bottom line is return on investment and profit margin, both of which can be dramatically improved by implementing the following die-cut flyer printing techniques:

Choose a shape that fits your budget

If you have a tight budget, choose a pre-formatted die-cut flyer shape from the die gallery. The die cuts for these shapes are already made, so you won’t have to invest in custom machining. There are literally hundreds of shapes available for your die-cut flyer use, and templates are available free of charge.

On the other hand, if you have a large budget or flexibility, you should consider a custom die-cut flyer. Nothing stands out more than custom marketing materials. In fact, the relatively minimal expense of having a custom die created can significantly increase response rate and return on investment. In short, custom shapes get attention, and this is the first measure of marketing success. Everything else is contingent on your ability to attract attention with your die-cut flyers.

Print on both sides

The back of your die-cut flyer represents valuable real estate for forms, additional information or for adding value to your customers – coupons, discounts, maps, lists, etc. Printing on the back of your die-cut flyer is a minimal investment for the boost in response you’ll receive.

Print on high-quality paper

Flimsy paper reflects a poor, lackluster image of your company. Choose high-quality professional-grade 12-point gloss cover stock or opt for a thick and hearty 16-point gloss cover stock with glossy sheen on both sides for durability and image stability.

Finish strong

Professional die-cut flyer finishing can dress up your presentation and provide multifunction capabilities. If you’re going to be inserting your die-cut flyer into a binder, have your three holes drilled for precision and consistency. For a super glossy finish, UV coating does the trick and is perfect for presentation flyers. You can even add foil stamping for a touch of power and prestige to your die-cut flyer.

Get a hardcopy proof

To ensure your die-cut flyer looks as great off the press as it does on your computer screen, get a hardcopy proof. There’s no better way to double-check your text for typos, your layout for positioning and your colors for consistency.

The more die-cut flyers you printer per run, the cheaper your cost-per-flyer becomes. For this reason, it pays to think ahead when planning your die-cut flyer marketing campaign. If you’re going to print a flyer you’ll use more than once, print all of your flyers in the same run to save money. This is one of the best ways to reduce overhead and increase your return on investment.

State-of-the-art printing and finishing technology has made printing professional die-cut flyers affordable and easy. Keep these die-cut flyer printing techniques in mind for your next campaign to boost your return on investment and profit margin.

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