Want a quick and easy way to save on your holiday greeting cards? Print greeting postcards instead of traditional folded greeting cards, and you can save hundreds of dollars in printing and mailing costs. This is because postcards take fewer materials to print, and since they are lighter than traditional greeting cards and require no envelopes your shipping costs can be significantly reduced. Bottom line: greeting postcards save money.
Greeting postcards for the budget conscious
Saving money with greeting postcards means you can pocket the extra cash for other marketing investments, send more greeting postcards and increase your marketing reach, or simply save on budget overhead.
There’s no shame in sending greeting postcards instead of folded greeting cards, either. They carry the same sentiments, the same dazzling designs, and can still include handwritten messages for the ultimate in personalization.
Saving money isn’t the only benefit to greeting postcards, either. Since they’re a hybrid, you can send your customers and prospects greetings infused with a marketing pitch. Turn the back of your greeting postcard into a coupon or VIP pass, each with a time-limited special offer to redeem. This way you can wish your customers well, offer your gratitude and drum up additional sales all at once.
Send greeting postcards for any occasion: Christmas, Valentine’s Day, Easter, New Year’s, Independence Day, Thanksgiving, St. Patrick’s Day, birthdays, anniversaries, graduations, retirements, confirmations and more. If you can make your special offer relevant to the occasion, all the better. Not only will your customers appreciate the thought (you remembered them!), they’ll also appreciate the opportunity for a great deal. And some will take you up on it.
Greeting postcards help brand your company, increase customer loyalty, build relationships, foster direct sales and show your humanitarian side – all in one fell swoop. The more you send, the more rewards you will reap.
Go with a professional printer
Print your greeting postcards on premium papers with state-of-the-art soy inks to dazzle your customers with delightful colors and designs. For a bright sheen that makes colors pop, go with an ultra-thick 16-point glossy cover stock. For a soft, rich sheen you can opt for 13-point matte cover stock, made from recycled paper.
The best part is you can get all of the benefits of greeting postcards without breaking the bank. In fact, you can print 50 greeting postcards for less than $35; 1,000 for less than $120; and 10,000 for around $550 – all a significant savings compared traditional greeting cards, not to mention associated postage. The more you print, the more you save. Lower quantities can be printed on digital presses to keep costs low, while higher volumes can be printed on offset presses to reduce your price to pennies per piece.
Greeting postcards are a unique way to set your company apart from the competition, and it doesn’t cost an arm and a leg to do so. With so many great benefits, perhaps it’s time your company gave greeting postcards a chance to woo your customers this year.