Mailing postcards is one of the most cost-effective fundraising solutions for nonprofit organizations, and printers such as PsPrint have consistently introduced innovations that keep printing and mailing these highly-successful direct-mail pieces affordable. If you’re ready to expand your marketing efforts and attract new and repeat donor dollars, try a few of these nonprofit direct-mail postcard marketing ideas.
Even though you’re a nonprofit, you still have to balance your budget and handle PR just like a business. Your marketing tactics should be executed along those same lines. You don’t want to tarnish your image with poor direct-mail postcards, so make sure you hire a professional copywriter and a professional designer to create your postcard. Invest the time, effort and money into compiling a highly targeted mailing list of individuals and businesses that are likely to donate so you’re not wasting postage on those who will simply throw your postcards away.
Just like a business, you should test your direct-mail postcards on a small section of your list before you send it to everyone. Play with different calls to action, design elements and headlines to see which yields the best return on investment. A little patience and time here can reveal huge differences that make your campaign highly successful – and make you look like a marketing genius. Remember that effective marketing isn’t rocket science – it’s more about testing, measuring and observing than it is about how flashy you are.
Your postcards will generate donations only if they successfully pass three tests: 1) They make it past the trash can and into the hands of potential donors; 2) they deliver a compelling message with a persuasive call to action; and 3) they are easy to respond to. The first one can be accomplished through a creative approach that gets immediate attention, such as printing on oversized postcards or using bold colors, combined with a great headline and design. The second depends primarily on the content of your postcard, while the third should be as simple having the donor visit a website or call a phone number to make an instant donation.
Online printing companies such as PsPrint offer oversized postcards up to 6-inch by 11-inch as well as foil-stamping services to display big, bold colors. These simple improvements to your nonprofit direct-marketing postcards can help them pass the first test, and make it that much easier for the rest of your efforts to do their job and land a donation. Remember, nothing says “Look at me!” better than something that looks different from anything else around it.
Take these direct-mail postcard marketing ideas and run with them. Add a dash of your own creativity, and you’ll be on the right track for securing donations for your worthy cause this year.