Want to quickly brand your small business in a powerful way? Poster printing is the answer! Poster printing is one of the fastest ways to get the word out to the masses no matter what size your business is; and the economical nature of poster printing makes it the perfect medium for small business marketing. Here’s what you need to know about poster printing for small business marketing.
It’s all in the presentation
Ever notice how, sometimes, a new brand seems to be everywhere – as if the rest of the world has known about this great thing all along and only do you have a chance to discover it? That feeling, that atmosphere, is by design. You can take advantage of that same concept with poster printing.
First things first: You actually have to have a brand image to promote. Who are you, and what is your company all about? Think about how you solve your customers’ problems, how you satisfy desires, or how you otherwise make life easier or more enjoyable. Then, compare your traits to the competition to identify a marketable niche where you can stand out. Sum this niche up with a tagline – this is your brand image.
Design for attention
When you first begin promoting your brand, you don’t need to launch a special sale or appeal to economy (unless, of course, economy defines your brand). What you do need to do is turn heads in your direction, so your small business poster design needs to be attention-getting at a glance. It should captivate your audience, even in the hustle and bustle of high traffic areas, so make good use of compelling imagery, contrasting colors and powerful copy.
Print professional posters
It should go without saying that your desktop printer and ’round the corner discount copy machines are no match for the eye-popping color possibilities and durability of professional poster printing. Professional poster printing is incredibly economical and levels the playing field for small business that compete with larger corporations. They might have the budget to print more, but they can’t make their brand look any better than yours when you have your posters professionally printed.
For best results, print your posters on high-quality paper stock such as 100-pound gloss text, 100-pound gloss cover or an extra-thick and durable 16-point gloss cover stock. Gloss posters have a bright sheen that brings your colors out. You could also print your posters on 13-point matte cover stock, which lends richness to your design and has the added benefit of being eco-friendly – the paper is recycled so you can maintain a green business and still look phenomenal.
Small businesses depend on smart marketing strategies to survive. Well-targeted campaigns and intelligent use of your budget makes it possible for even the smallest micro-businesses – even sole proprietorships – to compete with the big boys of business. Poster printing, as well as other print marketing methods, is one such tool you can use to level the competition and increase your return on investment exponentially.