Posters grace many a bedroom wall, but they’re not just for kids or overzealous sports fans. In fact, posters can be a highly effective part of your overall marketing strategy – provided you do it right. Here’s how to leverage poster power to promote your business:
Start with the basics
Like any good marketing piece, your posters should attract immediate attention and promote a compelling offer that motivates action. Don’t forget the 40/40/20 rule of direct marketing, which states that 40 percent of your success is based on your mailing list (in this case, poster distribution), 40 percent is based on your offer, and the remaining 20 percent is contingent on everything else. You can position your poster for branding purposes only, but why pass up the opportunity to drive traffic to your website or storefront?
Repetition is key
A single poster placed where your target demographic travels can fuel a singular promotion, but a new poster every week not only adds a unique creativity to your campaigns, it also helps branding. Best of all, if your posters promote incredible offers, your audience will anticipate your weekly advertisements.
Bigger isn’t always better
While it’s tempting to order the biggest poster you can afford, sometimes smaller posters are better. Consider where your audience will be relative to your poster. If they’ll be in close quarters, an 11-inch by 17-inch poster can be more effective than an 18-inch by 24-inch poster. If you’re targeting passing motorists, a large-format 24-inch by 36-inch poster might be just what you need to turn heads and profit.
Keep it simple
Your poster is supposed to motivate customers, not make it into the Louvre. Keep your design simple, your headline/offer/call to action big and bold, and make sure it’s easy to read and simple to understand from up close and afar. Too many graphics, text and colors will convolute your message. When it comes to posters, simplicity sells.
Print for impact and longevity
Print your poster on state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. Premium poster printing brings out the best in your design and also stands up better to weather and traffic. You can get instant poster printing pricing with PsPrint’s instant quote tool.
Big and bold, posters make an immediate impression on a large number of people at any given time. They offer your business the unique ability to market one-on-one with just one sales piece. And since they’re economical to print and easy to distribute, posters are one of the best-kept marketing secrets today. Be creative and eye-catching, and your poster will be primed for serious business.