Poster printing is one of the best ways to market your small business on an even keel with the “big boys.” Posters level the playing field regardless of budget because with the right distribution strategy, you can reach just as many potential customers as the big players in your industry. In fact, you can steal their business if you add in dazzling design and compelling copy. Planning your poster can prove to be a daunting task for some, so here’s a breakdown of small business poster ideas you can use to generate interest in your products and services.
Solve the problem
First and foremost, your job as a marketer is to solve your customers’ problems, fulfill a desire or otherwise make life easier or better. Design a poster image that depicts how you will solve a specific problem. A beauty salon, for example, might distribute a poster that shows a woman having a horrendous hair day side-by-side with one of its clients (whose flowing locks underscore the definition of wonderful hair, of course). If passers-by can envision themselves enjoying your product or service as well as all the benefits that come with it, you’ll turn prospects into profits in no time.
Ask a question
While the first poster idea is straight to the point, sometimes being a bit enigmatic can drive business to your website or storefront. At the very least, it will help brand your company and build a foundation for future business. Create a mystery by asking a question that will only be answered once prospects take the next step. The trick is in asking the right question with a powerful implied benefit as the answer. An insulation company, for example, might distribute posters that ask: “How can you save $100 on your home heating bill? Get the answer at SaveMyMoney.com.”
Brainstorm and compile a list of symbols that represent your company’s products and services and – more importantly – what the benefits of those products and services mean to your customers. Symbolism is a great way to build your brand identity and establish customer relationships, familiarity and trust/credibility. An investment firm, for example, might distribute posters that depict a warm handshake between two friends to lend the impression that the business is your partner in creating and maintaining personal wealth.
So many people love to solve brain teasers that millions of brain-teasing books are sold each year. You can take advantage of public curiosity and the desire to solve puzzles by placing them on your posters. You could place a riddle or a rebus puzzle on your posters to gather crowds trying to solve them. The complexity of your brain teasers could depend on your target audience, but it is fair to say that you shouldn’t make them too difficult or your message will be lost. The goal is to make your poster, your brand and your products/services memorable – not to stump your audience or make potential customers feel stupid. A discount store, for example, might distribute posters that visually depict “falling prices”:
No matter how you design your poster, your chances of a profitable response also depend on the quality of your printing (since customers equate the quality of your marketing materials with that of your products and services). Have your posters printed by a professional – check poster printing options and prices using PsPrint’s instant quote widget.