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Tag Archives | Direct-Mail Marketing

Anatomy of a Successful Brochure

Brochures are a marketing mainstay because they’re highly effective in multiple applications. Leave-behinds, point-of-sales, direct mail, inquiry response, and sales support are all names for different types of brochures that take different approaches to achieve the same end: more sales. Let’s explore the basic elements that make up a successful brochure: Headline and offer A […]

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Direct-Mail Brochure Marketing Campaign Mistakes

Direct-mail brochures can sell for you. They can impact influence your audience and drive response. They can also flop. While brochure design is an important aspect of a brochure’s success, many other factors come into play that small businesses often overlook when pouring over design concepts. To get you on the right track, here are […]

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Get Your Bulk Mail Brochures to Customers

Using bulk mail brochures to get in front of customers is one of the most cost-effective marketing tools available to any business. They are easy to create, flexible and are a great way to create brand recognition and elicit instant response. Here’s how to use bulk mail brochures to get in front of customers: Start […]

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Increase Your Direct-Mail Brochure Response Rate

Direct-mail brochures are great tools for telling prospects a lot about your company in a light, easy-to-read way. Intelligent use of brochure panels and white space make for a visually stunning statement that drives response. No matter how well you design your brochure, or how great your sales copy is, the market can be finicky, […]

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Nonprofit Marketing: What Do You Need?

This is the second article in a five-part series that details exactly what you need to market your nonprofit and make it a success. Nonprofit organizations face a specific issue when it comes to marketing: you don’t have a tangible product or service to sell. Though many nonprofits have instituted gift shops to sell T-shirts […]

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Nonprofit Marketing: Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your nonprofit and make it a success. Try these creative nonprofit marketing ideas and resources to boost your fundraising efforts this year: Creative ideas Host an event – Live performances such as musical acts and stand-up comics […]

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Nonprofit Marketing: Distribution

This is the fourth article in a five-part series that details exactly what you need to market your nonprofit and make it a success. Telling the world about your nonprofit’s cause and how groups and individuals can help you help others takes time, dedication and strategic nonprofit distribution. Here are some tips for nonprofit marketing […]

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Nonprofit Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market your nonprofit and make it a success. Powerful copywriting is essential to nonprofit marketing success – it is what inspires donors to donate or purchase fundraiser products. Nonprofit copywriting is poignant, motivational and sometimes upsetting – it dictates […]

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Nonprofit Marketing: Branding

This is the first article in a five-part series that details exactly what you need to market your nonprofit and make it a success. Nonprofit organizations depend on donations, fundraisers and other charitable endeavors to carry out the altruistic work that so many others count on for help. Though the mission of nonprofits is decidedly […]

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Tips for Increasing Your Profits with Postcards

In this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That’s really too bad since with just five proven tips you can create powerful marketing postcards that are almost guaranteed to deliver a good response and at a fraction of the cost […]

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