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The Economics of Direct-Mail Marketing
They say it takes money to make money, and this is something all companies understand when it comes to advertising costs. If consumers don't know what you have to offer, you'll waste a lot of time...
Direct-Mail Marketing 101
If you're new to direct mailing, you might be thinking that the various aspects of a successful campaign are overwhelming. True, there are a lot of considerations when planning a profitable promotion...
Integrated Direct-Mail Marketing Campaigns
The prevalence of the Internet — and web surfers — has unleashed a stampede toward online advertising. Naturally, this has impacted budgets and, in some cases, businesses have reduced print...
10 Direct-Mail Marketing Tips
Direct-mail marketing can be expensive, though a successful campaign can quickly and easily offset those costs and skyrocket business profits. That's why so many companies take advantage of the...
Envelope Printing Format for Direct Marketing
Direct-mail print marketing campaigns are popular ways to market your company. In fact, they can be so successful that some companies focus solely on this marketing method to produce profit. There...
Planning Your Mail-Order Catalog
Mail-order catalog marketing is an incredibly effective and efficient way to run a business. Mail-order catalogs are so successful that many companies engage no other marketing techniques, relying...
Direct-Mail Catalog Campaign Mistakes
Direct-mail catalogs are very powerful sales tools that all retail and even many service-oriented and B2B companies should employ. Good catalogs can be found everywhere, but great catalogs are truly...
Designing an Effective Direct-Mail Catalog
Direct-mail print catalogs are one of the best ways to make consistent sales in volume. In fact, many companies bank their entire marketing strategies on direct-mail catalogs. In addition to customer...
Customizing Catalogs for Different Customers
Direct-mail catalogs are a quick and efficient way to put your products in front of a targeted audience. You're sending your catalog directly to the customer, so they do not have to wade through...
How to Add Value to Direct-Mail Booklets
One way to get more mileage (and profit) out of your booklet is to add value to them - that is, making your booklets valuable to your customers. Here's a handful devices you can use to add value to...

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