Business calendar marketing is an established way to get your name and brand in front of your customers 365 days a year. Business calendars are appreciated and used by many, and not only do they brand your company they create opportunities for direct-response marketing when used strategically. Every company can benefit from printing and distributing well-targeted business calendars, but there are at least three that should definitely employ business calendars as part of their marketing strategies. These three are listed below along with the reasons why business calendars are so crucial to their success.
1. Insurance companies
Everyone needs insurance, whether it's for personal or professional reasons. We need insurance to drive cars, to operate businesses, to protect our homes and possessions, and to stay healthy. As such, insurance companies should deploy business calendars to the mass market in order to brand their businesses every single day.
To add value to your calendars for both you and the potentially insured, include facts about risks and reasons for insurance and consistently create opportunities to call you for an appointment to discuss one's own insurance needs.
2. Auto mechanics
Like insurance, everyone needs an auto mechanic from time to time. Forget the scantily clad women fawning over '60s-era muscle cars (or is it the other way around?): If you're a mechanic, your calendar should cover today's vehicles and remind potential customers about monthly maintenance updates, give tips and advice on how to increase the longevity and performance of their vehicles, how to stay safe and clean in snow and ice (and other driving conditions), and what to do if they hear a knock/get a flat/lose power, etc.
The trick is to establish yourself as the expert brand in automotive repair so that when something does go wrong (and it will), you're the person they call. Extra bonus points if you include coupons for routine maintenance such as oil changes and tire rotations.
3. Law firms
Again, lawyers are ingrained into American society. We need them for more than litigation - wills, estate planning, contract negotiations and other legalities can only be handled by attorneys. If you're an attorney, distribute business calendars that remind people they need to have their base covered. You can also add an entertainment factor by bringing up famous or hilarious court case details. Get instant business with discount coupons each month for services such as estate reviews, will writing, contract reviews or full business retainers.
Notice a trend in the list of businesses that must deploy business calendars? They're all businesses everyone needs - and they all face an enormous amount of competition. Print and distribute business calendars to gain leverage over your competitors, and before you know it you'll be the one who gets the majority of business. Best of all, printing business calendars is quick, easy, and surprisingly affordable - check prices instantly using the calendar price quote tool available at PsPrint.