Every startup has to endure an initial round of investing in marketing materials, but you don't have to spend an arm and a leg – or a lot of time – designing and printing business cards, brochures, flyers, postcards, catalogs, and other must-have marketing materials. As a startup, you should take advantage of design templates to quickly and easily fill your suite of base marketing materials so you can focus on selling your products and services and growing your business. The following details what you need to know about design templates to put your startup business on the fast track for success.
What are design templates?Design templates are pre-made templates complete with graphic designs suited for any number of different business types. They're already prepared with stylish designs created by professional graphic designers, and they're properly formatted for premium printing with the correct size, color mode and resolution. When you download design templates, all you have to do is place your own logo, images, and text in the design and you're ready to print.
How do design templates save time and money?
Design templates save time and money by allowing you to bypass the cost of hiring a professional graphic designer and going through the entire concept and design process. Instead, you can have your own marketing materials ready to print in an hour or less from the time you download your design templates. Some design templates cost money, but not as much as a graphic designer would charge; others are available free for download from online printing companies.
Can I customize design templates?
Design templates are still templates, and you have the option to create customizations according to your design ability. Even novices can make simple customizations by inputting their own text, headlines, logos and images (in provided placeholders). Beyond that, if you have design skills and knowledge of popular graphic design programs you can customize your templates in any way you see fit. In this manner you get the best of both worlds: a professional design that would otherwise cost thousands with customization that suits your business perfectly.
Where can I get design templates?
As mentioned, some websites offer design templates for sale. However, you have to have your business cards, brochures, flyers, and other materials professionally printed anyway; so you might as well take advantage of free, yet still professionally designed, templates available from your online printing company. This strategy allows you to reduce startup costs and get the most bang for your marketing buck while maximizing your return on investment in the critical first stage of your business.
Are there design templates that match my business?
You can download design templates in many different color combinations. Some are general and can be used for any type of business; others are designed with specific industries in mind. Either way, any design template can be customized to match your business. To get ideas of what is available for you and how you can use them to your advantage, check out a good design template gallery.