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This article is the first article in a five-part series that details exactly what you need to market your pet store and make it a success. Whether you operate a brick and mortar pet store or an online pet supply mart, you know there's no shortage of competitors. In these series of articles you will find the tools you need to unleash your marketing prowess and get a leg up on the competition. With so many fish in the sea (or bowl, as it is), a thorough branding strategy is crucial to successful pet store marketing. For newcomers, and even for marketing veterans, it can be difficult to settle on a brand identity. The following information outlines the importance of pet store branding and provides guidelines to defining your company's image.
If your pet store is not branded, then you're just another pet store. There's nothing special about you. If there's nothing special about you, then why would anyone want to do business with you, especially when your competition is constantly telling everyone how special they are? A pet store brand elicits emotion, spurs recognition and fuels sales. It identifies what you're best at and promotes that idea to prospects who are likely to buy based on that reason. That's why it's so important to brand your pet store.
Though it can be tempting to jump right in, taking the time to carefully develop your pet store's branded image is well worth the investment. It can even mean the difference between failure and success. Follow this five-step process to help you identify your branded image:
Skilled graphic design transforms your pet store's branded identity from an idea to an image. This image is what the world will see; the audience will perceive the ideals and emotions that your image expresses. The power of design is limitless, especially when you incorporate sound brand identity design principles for your pet store. Your pet store company colors, logo, corporate identity package, website, advertisements, marketing materials and other collateral are all a reflection of your brand; so familiar, cohesive design must be applied to all mediums. The goal is for prospects to be able to glance at your materials and instantly recognize who it's from and what you stand for. When you achieve that, you've developed a good pet store brand.