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This article is the final article in a five-part series that details exactly what you need to market your photography business. Try these creative photographer marketing ideas and resources to boost your sales this year:
Sponsor an event - If there is a bridal show, an athletic contest or other event where your target audience gathers by all means get in with a booth, a performance or even host your own event. You could even host a photography contest, a cutest couple contest, or some other contest where you give away a photo shoot package to the winner. This should also yield free PR. Get in with local media - You can find great deals on advertising by getting in good with local media. Take action shots from athletic events and political snapshots to give away to the paper. Offer to submit engagement and wedding photos to local media in return for couples allowing you to place your logo on them. Get to know editors - and account reps - on a first-name basis and give the paper a bit of charity work. Doing so could open opportunities for getting a free flyer or print ad in the newspaper, and will certainly make editors more agreeable to running stories you bring to them (such as when you need a spotlight in the business section). Be always visible - Brand your company 24/7 with flyers, posters, banners and other marketing materials. Hit the festival circuit - Take period-clothing shots at state fairs and local festivals, or offer to be the official event photographer in return for some free advertising.
Here are a few links to photography marketing resources you can use to bolster business. PsPrint - Full-service printing, direct mailing and mailing list generation. PMA - PMA is a photographer marketing association amongst photographer marketing associations. That is, it is a community comprised of many other photography associations with a wealth of resources. SCORE - Service Corps Of Retired Executives offers free business counseling and other resources from retired, successful execs. SBA - The Small Business Administration provides tools and support for U.S. small businesses, including photographers.