Banners are a great way to get your message out at events, ball games, trade shows or out in front of a retail location. Whether you are promoting your business, organization or church, vinyl banners are a favorite way to market and promote. There are a few things you need to keep in mind when you are printing vinyl banners in order to make them as effective as possible.
The size of your banner is very important, especially when you consider how far away it needs to be seen. A banner that is going to be seen 100 yards from the road needs to be much bigger than one that will be seen within 20 feet. A banner that’s too small is not going to get noticed when viewed from a distance, so be sure you take distance into consideration before you settle on dimensions of your signage.
Limit your fonts
Don’t go overboard on your fonts. It’s usually best to stick with one font and definitely use no more than two. Any more than that and it will be confusing to the viewer, and it will be hard to read. Make it easy on the people who will be seeing your banner.
Limit your words
Be sure to limit your text on the banner. Signs with too many words tend to be ignored, because no one wants to have to take the time to read them. Be concise, and don’t overdo it. Bullet points tend to work best if you have a lot of information that needs to be on the banner.
Use the right color combinations
Putting light text on a light background is not a good idea, and neither is dark text on a dark background. When you do either of these, the message is sure to get lost because your banner will be hard to read. Stick with contrasting colors for foreground and background. For example, black, blue, and dark red work best on a white or light background. If you put darker text on a dark background, you will need to stroke the text with a lighter color for it to stand out.
If you are printing a banner for an event with multiple logos on it, be careful not to let it get too cluttered. Lots of logos crammed together on a banner are very unattractive and unpleasing to the eye. Use plenty of white space and print a banner big enough to fit all of the logos without cluttering your design.
Where and how to hang
This is something most people don’t think about until it’s too late. Where and how do you hang your banner? Make sure there is something you can attach your banner to, and make sure you have the correct attachments on your banner – grommets are a standard, but there are other options to choose from, too. If there is nowhere to hang your banner, then you will need to have poles or some other method of mounting your banner. Be sure that wherever you hang your banner it is easily seen from the appropriate distance.