Window clings make a delightful decoration for all seasons and celebrations of the year: Christmas, winter, Easter, spring, Halloween, autumn, Independence Day, summer, or any other day of the year. Decorative clings can brighten windows and mirrors throughout your home and can even be used as signage in shop windows or car windows.
Did you know that printing window clings can be a money maker too? Imagine becoming an entrepreneur by printing window clings for fun and profit! With very little investment and lots of creativity, you can start making custom window clings and selling them. The following details what you need to know to print window clings for fun and profit.
Printing window clings is simple and nearly automated once you get going. A window cling printing business needs just a few things to operate: a computer with graphic design software (such as Photoshop or Paint.NET), a bit of creative talent, and a good online window cling printing company. Look for a window cling printing company that offers a reseller program that allows you to charge the same price they do and still take a good percentage of profit off the top.
Learn the ropes
Don't just jump into the window cling printing business without some practice. Learn how to use the design software well enough that you can complete a design in a reasonable amount of time. You don't want to be learning on the job and losing money every minute – plus, it would be a good idea to create some samples potential customers can look at before they buy.
Find some clip art and photo resources to dress up your designs. A quick search on the Internet will yield several free or inexpensive options for clip art and stock images. There are also a number of online resources for free downloadable fonts that can be used for headlines and other text.
Get the word out
Start promoting your window cling business with... window clings! See if you can work out arrangements with storefronts and businesses in high-traffic locations that allow you to place your window clings in their windows. Many property investors will work out such deals for empty storefronts (since they're always looking for ways to offset their monthly utilities when they have no tenants), and you can barter with established businesses by offering a free window cling in return.
You'll also need more traditional marketing materials such as business cards, postcards, brochures, flyers, catalogs, booklets, and other highly-effective tools for reaching your target audience. Finally, take advantage of online marketing methods such as search engine optimization, search engine marketing, targeted site marketing and social media.