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In this modern age of technology and email, do you really need to print letterhead for your company? The short answer is yes. Letterhead makes a good impression, gives you an identity in the business community, it raises your level of professionalism, and it helps maintain your overall brand image.
Letterhead is an important part of your business, and it won’t be going anywhere anytime soon. You will always need to write letters and other important documents, so it is essential to have letterhead that is professionally designed and printed. Not only that, but you should make sure you have printed envelopes that match the paper of your letterhead.
Your first impression to others
When you mail a letter or document to someone, your letterhead is often the first impression they have of you and your company. In that sense, it is imperative that you make the best impression that you can. You never know how much a first impression is going to affect future business with your potential customers, so make sure that impression is one that will be remembered positively. This is especially true if you are reaching out to prospective clients and they aren’t able to see you in person. Your letterhead then becomes their perception of you and your company, so make it count.
Your company identity
Your company’s letterhead tells the business community and the world at large what your company is all about. It establishes who you are and gives people an idea of what you are like. If your letterhead is striking, strong and dynamic, then people will take notice and they will take whatever you are sending them more seriously. The more official your letterhead looks, then it follows that it will carry more weight when the recipient is reading your documents. A letterhead that demands respect will get respect, and in turn your company will be respected.
Your level of professionalism
If you want to be perceived as a true business professional, then it is absolutely essential for you to have professionally designed and printed letterhead. There is no better way for you to come across as an expert in your chosen field than by the presentation that your letterhead makes. Like it or not, many people will judge you on the basis of your letterhead and what kind of paper it is printed on. Live up to their expectations and use great-looking letterhead for your business correspondence. If you want to be taken seriously, then you need to be serious about printing letterhead that gives you an air of professionalism.
Your brand image
Having a great-looking, professional letterhead will go a long way in establishing and maintaining your overall brand image. Your brand image is the key to success in the business world, and you should always do what you can to build upon it and make it stronger. Printing letterhead that reinforces your brand image makes perfect business sense, because it will give you a positive return in investment over time.