Software Marketing: Creative Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your software and make it a success.

Try these creative software marketing ideas and resources to boost your business this year:

Creative ideas

Host an event - Host or sponsor an event that your target audience is likely to attend. It could be a business conference, a rock concert, a formal dinner or just about anything else. You could even pull a hilarious publicity stunt to get plenty of free press and recognition for your software.

Partner with others - Partner with non-competing, yet complementary businesses to get the word out. Your choice of partner totally depends on the type of software you've developed. Software for small businesses owners could be marketed with a special code affixed to business supplies or even other business software, while software that predicts poker match-ups could be distributed with poker chips, tables and T-shirts. If you know what your customers eat, you could package an offer with their favorite food: The World Poker Tour, for example, once teamed up with Jack Link's Beef Jerky for a promotion.

Be always visible - Make sure you have posters, flyers, banners and other materials placed in high traffic areas so you can brand your software 24 hours a day. This builds your brand recognition, inspires trust and establishes credibility.


Here are a few links to software marketing resources you can use to bolster business.

PsPrint - Full-service printing, direct mailing and mailing list generation.

Association of Shareware Professionals - Group of software "try-before-you-buy" development firms, with marketing resources for your business.

Business Application Software Developers Association - Group dedicated to business application developers, their legislative rights and marketing.

Software and Information Industry Association - Dedicated to software developers and IT professionals.

Association for Computing Machinery - Hosts the world's largest educational and computing library.

Local, state and development-specific associations - Run an online search for local, regional, state and development-specific specialties (such as java); there are many organizations, alliances, groups, discussion boards, forums, associations and other resources for software developers to market their products.