Software Marketing: What Do You Need?

This is the second article in a five-part series that details exactly what you need to market your software and make it a success. Software marketing success is based on your return on investment: What do you make in sales for your advertising/marketing efforts? All successful marketers know they need to use the right tools to get the word out and the same holds true for your software. The following details what marketing materials will give your software the best chance for sales success.

Must-have software marketing materials

Booklets/guides - Publish a booklet about the problems your software solves and ways your target customer can use your software to make life better. Business cards - It's no secret that networking is vital to business success, and business cards are the perfect leave-behinds when you meet someone new. Print as many as you can hand out - even if one person isn't a likely customer, someone they know might be. Postcards - Postcards are cheap, quick and easy to deploy. Best of all, they represent one of the most successful marketing strategies today: postcard-to-website marketing. Send postcards to your target audience offering them a free trial of your software when they visit a URL so they can see just how great it is themselves. Posters - Posters are another incredibly cost-effective way to put your software's benefits in front of your target audience. Flyers - Flyers are a versatile way to distribute your message via bulletin boards, windshield wipers, windows and walls. Brochures - Brochures are great for trade shows and direct sales takeaways, especially if you sell B2B software. Calendars - Everyone loves (and uses) free calendars, which allows you to put your software front and center in front of prospects 365 days a year. Website - You're a programmer, and a programmer should have a website, especially if your software is downloaded after the sale! Consumer/grade magazines - If you know what your target customer reads, you should advertise there. Online advertisements - From social networks to pay-per-click, many customers learn about new software via online advertisements. Other materials you should consider producing include door hangers and a software identity package (complete with letterhead, envelopes, brochure, flyer, business card and pocket folder).