Five Strategies for Poster Signs That Convert Customers


Poster signs are perfect tools for attracting attention to your company's products and services, but not all poster signs are created equal. Good poster signs yield healthy returns on investment; great poster signs return outstanding return on investment. Conversely, poor poster signs risk your investment. The following lists five proven strategies for creating poster signs that convert customers and help your business grow to prosperity.

1. Poster signs: Put your offer in your headline

One of the best ways to command attention for your poster signs is a big, bold headline. To make it even juicier, put your offer right in your headline. When you lead off with a huge discount special, a VIP pass offer or a freebie giveaway, your target customer base will take notice. Make sure your offer is good enough that customers will want to take advantage of it before it expires, and have a clear and well-defined time limit for doing so. Also include a tracking mechanism, such as a coupon code or phrase, to help you tweak future poster signs for predictable success.

2. Poster signs: Unique images and contrasting design

Another great way to ensure your poster signs can't be missed by passers by is to employ a unique, eye-catching design. One way to do this is with contrasting colors, either in your poster or against your poster's background. Another way is to have your poster signs designed with a humorous, clever or out-of-place image that customers will want to tell their friends about. While a big, bold headline with an offer is critical, often your customer base will first respond to your poster sign images before they read your headline.

3. Poster signs: Response mechanisms

One of the biggest mistakes small businesses make with their poster signs is neglecting to include response mechanisms. Your headline, offer and images motivate customers to take action, but if they don't know what action to take you've lost your edge. Make sure you tell customers, in no uncertain terms, whether they are to call a phone number, visit a website or go to a retail location (or all three). Doing so will increase your return on investment because you take the guesswork out of cashing in on your great offer.

4. Poster signs: Intelligent distribution

It's said that 40 percent of any direct-mail marketing campaign's success is contingent on the quality of the mailing list – who is going to see the mailer. The same holds true for the distribution of your poster signs. Make sure you carefully research your distribution points and place your poster signs in those areas of high traffic (to reach your target customer base in the crowd) and niche traffic (those areas that have only your target customer base). Mass distribution works in high-traffic areas, but outside of that you need to be able to reach your customers where they like to dine, lounge, work and play.

5. Poster signs: Premium printing

Last but not least, your poster signs should be printed using premium paper stocks printed with eco-friendly and vibrant soy inks on state-of-the-art printing presses. Doing so will help your poster signs withstand weathering, fading and lead to longevity; meaning your poster signs will generate more return on investment simply because they are there longer and will reach more people, many more times. Best of all, it's incredibly affordable to print high-quality poster signs if you have the right online printing company.