One of the most important business partners your business needs is an affordable, quality printing company. Your business cards, brochures, flyers, postcards and other marketing materials must exude an image of confidence and satisfied clients through quality printing without breaking your budget. Not all business printing companies are created equal, and you don't always get what you pay for, so heed the following tips and tricks to secure affordable, quality business printing for your company.
Find premium materials and processes
High-quality marketing materials vastly increase the likelihood that your efforts will create sales. Premium paper stocks feel good in customers' hands, last longer in sunlight and vividly display your designs for eye-catching attention-getting prowess. State-of-the-art business printing processes that start on the industry's best digital and offset presses, take advantage of soy inks, and finish with die cuts, UV coatings, hole punching, foil stamping, binding and other processes keep your materials looking great.
If your company follows a green agenda, seek out a printing company that offers eco-friendly options such as premium recycled paper stocks, vivid soy inks and electronic proofs. Quality is the most important factor when it comes to business printing, so you should immediately toss out all contenders who cannot deliver it.
Save money with smart choices
Finding a premium quality business printing company is one thing, finding a premium quality business printing company that offers low prices is another. Don't settle for low prices based on that measurement along – always compare apples to apples to make sure you're getting value for your investment. A low-priced, low-grade brochure paper stock will not perform as well as a well-priced, premium brochure paper stock. The latter represents a greater initial investment, but when distributed correctly it also represents a far greater return on investment.
Print in volume to the get the most bang for your marketing buck. Offset printing presses cost money to set up each print run, so you absorb the cost of making plates and set up whether you print 1,000 brochures or 10,000 brochures. That set-up fee is static, so the more you print, the lower your price per piece. Thus, you should always print as many as you will use in one run.
Look for a printing company that offers instant pricing based on various paper stock, finishing options, and volume so you can quickly compare and make the best choice for your business.
Stick with one business printer
Once you've decided on a business printer, it behooves you to stick with them. Doing so will help streamline your business printing ordering, which saves money, and it will also offer long-term benefits such as special pricing and sales discounts. Always make sure you can get someone on the phone if you need customer service. And if a problem arises, your loyalty as a customer will be rewarded with quick resolution and the benefit of the doubt in nearly any given situation. Saving yourself the headache and hassle of poor customer service is priceless, and you can avoid it altogether by choosing a great business printing company and sticking with them.