Travel Agent Marketing: Copywriting

This is the third article in a five-part series that details exactly what you need to market yourself as a travel agent. Together with your brand image and destination images, copywriting plays an integral role in demonstrating to clients why you're the best travel agency in town. Here's what you need to know about copywriting to get those on the go to go to you.

Four steps for writing winning travel agent copy

  1. Craft a powerful headline - Your headline should entice interest or deliver an offer. At the very least, it must capture attention so that potential clients read the rest of your pitch. It's even better when it can do all three.
  2. Highlight your benefits - This goes back to your brand identity. As a travel agent, what is the benefit of doing business with you? Make sure this is very clear.

  3. Develop an incredible offer - A time-limited offer encourages customers to make travel arrangements sooner rather than later. You can't dictate when your clients can take a week off work, but you can dictate when the best time is to book ahead.
  4. Motivate with a call to action - You have to tell your clients what to do to redeem your special offer, in no uncertain language.

Example travel agent postcard copy (over an image of Jamaica's white beaches):

Wish You Were Here? We Can Get You There For Just $399

White sand beaches, clear blue water, the soft scent of coconut wafting through the breeze: Get a week for two at the all-inclusive Wanabi Resort and enjoy the finest dining, most beautiful waterfront, incredible actions sports and incredibly romantic sunsets for just $399 each. GUARANTEED to be the best price you'll find for a luxury all-inclusive Jamaican resort or your money back. Book your romantic Jamaican Getaway with Super Tourists by June 1st and you'll FLY FOR FREE! Call 555-555-5555 or visit to reserve your trip today. Super Tourists Travel Agency The best deals, the best destinations, guaranteed.