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Web-to-print templates are perfect for small businesses that do not have the budget for custom design services. With web-to-print templates, you can still get amazing business cards, brochures, postcards and more to promote your business successfully without breaking the bank. Not all web-to-print templates are created equal, so read on to learn the hallmarks of great web-to-print templates.
1. Great design
First and foremost, any web-to-print template you download or purchase should have a great design. If you want a stellar brochure or postcard that gets noticed and helps generate a healthy response rate, you'll need your web-to-print template design to be dazzling. Otherwise, why bother?
2. Easy formatting
Whether you're printing a brochure, business cards, flyers, postcards, door hangers or other print marketing material, make sure you pay attention to the formatting of your web-to-print templates before you invest time (or money) into them. To ensure a good print run, your web-to-print template should be pre-formatted in the proper color mode (CMYK – Cyan, Magenta, Yellow, Black) and resolution (at least 300 dpi in most cases) and size (depending on the type of material you're printing). Your web-to-print template should also allow for bleeds and cuts, otherwise you will risk a blank white border around your materials (like from desktop printers) or a design that is cut off.
You will want to customize your web-to-print templates with your own images, text and logos. Thus, before you download any templates double check that they are compatible with your favorite graphic editing program (such as Adobe Photoshop or Illustrator). You also need to make sure the design and colors are compatible with your company, products, services and brand image. Otherwise you could be left with a web-to-print template you cannot use.
If the quality of your web-to-print template is important, the quality of support you get from the company you get it from is paramount. If you have any trouble with your template you need to be able to call someone to ask for help. What's more, you need to ensure that your web-to-print templates come from a reputable company to ensure they're not stolen from somewhere else on the web. The last thing you need is a lawsuit over usage rights after making what seems to be an innocent purchase.
5. In-house printing
If you get web-to-print templates from a basic template provider, you have a good start — but if you can get web-to-print templates from a supplier who can also print the finished products for you, all the better. That's because any web-to-print templates they sell will be specifically created to be printed on their presses – practically guaranteeing your brochures, flyers, business cards, postcards, door hangers, posters and other marketing materials will look just as great off the press as they do on your computer screen.
6. Affordable Price
Finally, price is an important factor. Never pay more for a web-to-print template than you would pay for custom design. In fact, your templates should not even be in the ballpark of custom design costs. Look for special offers and take advantage of great purchasing discounts. And don't forget to check sites such as PsPrint, where you're likely to get dazzling web-to-print templates for the best price of all: free!