Website Marketing: Ideas and Resources

This article is the final article in a five-part series that details exactly what you need to market your website offline and make it a success. Creative marketing generates free media publicity, boosts brand loyalty, builds relationships with customers, enhances visibility, and ultimately increases sales and profit.

Creative ideas

Hold a contest - Hold a contest on your website that's relevant to your target audience. If your website sells cookbooks, hold a recipe contest. If your website sells graphic design and printing services, hold a greeting card design contest. Encourage community voting and award prizes to those who receive top honors. Give something for nothing - Online tracking tools have shown that the website purchasing process can be long, indeed. Permission-based marketing becomes a powerful force when you have an extended sales process, so give valuable information or services away for free in exchange for e-mail list sign-ups. Market your freebie with postcards and flyers.


Here are a few links to website marketing resources you can use to bolster business.

PsPrint - Full-service printing, direct mailing and mailing list generation. Small Business Administration - Helpful guides, forms and sample marketing plans for small businesses. The SBA also supports Small Business Development Centers throughout the United States.

SCORE - The Service Corps Of Retired Executives provides free advice in the form of online information and business counseling. Simply contact one of SCORE's volunteer members for business mentoring. SEMPO - SEMPO is a global nonprofit organization serving the search engine marketing industry and marketing professionals engaged in it.

Marketing Power - Online marketing resource powered by the American Marketing Association. eMarketing Association - Internet marketing news, tips, articles, resources and membership benefits. Internet Marketing Association - The largest group of Internet marketing professionals helping one another. International Internet Marketing Association - The largest group of Internet marketing professionals helping one another. Direct Marketing Association - Tons of resources for direct-mail marketing.