This article is the final article in a five-part series that details exactly what you need to market your website offline and make it a success.
Creative marketing generates free media publicity, boosts brand loyalty, builds relationships with customers, enhances visibility, and ultimately increases sales and profit.
Hold a contest - Hold a contest on your website that's relevant to your target audience. If your website sells cookbooks, hold a recipe contest. If your website sells graphic design and printing services, hold a greeting card design contest. Encourage community voting and award prizes to those who receive top honors.
Give something for nothing - Online tracking tools have shown that the website purchasing process can be long, indeed. Permission-based marketing becomes a powerful force when you have an extended sales process, so give valuable information or services away for free in exchange for e-mail list sign-ups. Market your freebie with postcards and flyers.
Here are a few links to website marketing resources you can use to bolster business.
PsPrint - Full-service printing, direct mailing and mailing list generation.
Small Business Administration - Helpful guides, forms and sample marketing plans for small businesses. The SBA also supports Small Business Development Centers throughout the United States.
SCORE - The Service Corps Of Retired Executives provides free advice in the form of online information and business counseling. Simply contact one of SCORE's volunteer members for business mentoring.
SEMPO - SEMPO is a global nonprofit organization serving the search engine marketing industry and marketing professionals engaged in it.