PsPrint Launches Brickfish Campaign to Find Political Issues that Stick.
UGC Campaign Broadcasts Bumper Sticker Designs Over the Internet.
SAN DIEGO, Calif. (November 1, 2007)
– Brickfish, the online content marketing platform, and online printing company PsPrint, today announced the launch of the Stick to Your Cause campaign, which invites passionate politicos to stamp their original statements onto virtual bumper stickers. The winner of the campaign, located at www.Brickfish.com/politics/PsPrint, will have his or her slogan printed and receive a $200 Visa gift card and $100 in PsPrint services.
Bumper stickers are a fun and sometimes outrageous way to communicate to a wide audience, said Dave Lessing, Vice President of PsPrint. This campaign takes personal expression a step further by enabling anyone to create their own designs and to share their favorite bumper stickers with thousands of people across the Internet. As an online printing company, we are constantly looking for cutting-edge methods and services to deliver to our customers and the Stick to Your Cause campaign reflects our desire to be at forefront of technology. Because of the campaigns political spin, we are expecting some opinionated entries that generate friendly discussions worldwide.
Be it a bid for Obama or a knock on current public policy, entrants will submit their bumper sticker designs using a downloadable template. The grand prize winner will be selected by PsPrint representatives. Runner-up prizes for favorite humor/satire, real candidate or cause and most viral entry will also be awarded.
According to Lessing, the Brickfish platform creates a powerful vehicle for users to virally broadcast a stance on political issues through the use of User-Generated Content (UGC). In addition, the Brickfish platform allows users to review and comment on entries and to share their favorites through email, Instant Messaging and on hundreds of Internet sites, creating the opportunity for widespread national debate.
This campaign combines the classic platform of the bumper sticker with User Generated Content, the newest generation of personal expression, bringing the ability to broadcast personal views to a new level, said Shahi Ghanem, CEO of Brickfish. The Stick to Your Cause Campaign follows our wildly successful inaugural politics campaigns including the Design Your Portion of the Border Fence, which drove nearly half a million high-quality voter interactions across the Internet. The public has embraced UGC as a new tool in the political process and we anticipate similar success in this campaign.
The Stick to Your Cause Campaign ends November 17. For more information about Brickfish, visit www.Brickfish.com.
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Since 1990, PsPrint has provided better printing and service to nearly 500,000 small business marketers and graphic designers. PsPrint combines state-of-the-art Internet capabilities and the industry’s best printing equipment with experienced print professionals and color specialists to deliver convenient online ordering, consistent color matching, and 99.7% on-time delivery. By offering a 100% customer satisfaction guarantee, PsPrint also stands behind every order, every time. Over 70 top-quality and eco-friendly printed products and related mailing services are available online at www.PsPrint.com.
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Brickfish is an online marketing company that has created a new platform for driving consumer interaction and response through User Generated Content (UGC). Companies use the Brickfish platform to launch advertising and marketing campaigns that spark the creation of brand-relevant UGC, such as blogs, images, video and audio. Campaign content is shared in a peer-to-peer fashion via email, IM and thousands of sites across the Web, and campaign participants are rewarded for creating, voting, reviewing and sharing campaign content. Brickfish tracks consumer interactions with this content and then provides customers with comprehensive analytics on campaign reach and performance. This approach provides better value than traditional online marketing approaches such as display-based advertising and key word buys. Brickfish is headquartered in San Diego, Calif. with personnel in New York, Chicago, and Los Angeles.