PsPrint offers complimentary guide on direct mail marketing tips for real estate professionals.

May 1, 2007 - OAKLAND, CA. – With postage rates scheduled to increase later in May, real estate professionals need to ensure that their direct mail marketing connects with their customers. PsPrint has developed a guide, "Top 10 Direct Mail Marketing tips for Real Estate Professionals" that is endorsed by the Direct Marketing Association (DMA). Targeted for real estate professionals, the complimentary guide provides specifics on everything from list selection to messaging to the best time for mailing.

Real estate professionals rely on direct mail marketing in order to inform their customers when a house goes on sale that they may be interested in. Its also a good way to stay in touch with customers and have them refer the agent to family and friends.

"As a REALTORŪ, direct mail plays a large part in my marketing planning," states Michael Brood, Century 21, California. "I spend a large part of my budget on "Just listed" postcards to my customer base. Being able to be more efficient and save some money has been a huge bonus for me."

"At PsPrint, we've been specializing in printing and direct mail since 1990," said Dave Lessing, Vice President, Sales and Marketing, PsPrint. "Along the way, we've learnt a lot about how to make direct mail marketing work for us and stretch our marketing budget." PsPrint shared those learnings with customers who are real estate professionals and the reception was overwhelming. Lessing noted that after the great response, the company decided to expand the program and provide a free guide for all real estate agents Interested parties can visit (I'll have the site url next week) and download a copy of the guide.

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