Customizing Brochures Has Never Been Easier

Brochures are one of the most-employed marketing materials on earth, mainly because they offer the perfect balance between concise portability and the space to develop your features and benefits. They're used at several points along the sales trail and can motivate customers to request more information, ask questions, contact you and make a purchase.

Despite this, and knowing that the key to attracting attention is to stand out from the crowd, many companies still print the traditional three-panel brochure. Custom brochures can get more attention fast, simply because they're different from the rest, which makes your company appear to be different from your competitors. The next time you want to make a big impact on your customers (which should be all the time), try a custom brochure. With modern printing technology, customizing brochures has never been easier.

Paper

There are several approaches you can take to customizing your brochure. A custom design is only the first step; printing on 100-pound gloss or 70-pound matte paper stocks are two others. Glossy paper reflects light for vibrancy; while matte paper has soft sheen. Online printing companies such as PsPrint even offer recycled matte paper stocks and printing with eco-friendly soy inks, so you can customize your brochure by thickness, sheen and composition.

Fold

Your brochure fold is the easiest and most economical way to customize your brochure. Instead of the traditional three-panel brochure, opt for a half-fold, a z-fold or even a four- or six-panel brochure. This is about more than simply folding paper in a different way; it's about demonstrating to your customers that you are different. Your brochure design should complement your brochure fold for a professional custom look that turns heads.

Size

Another way to make your custom brochure stand out from the crowd is by printing in a large size. Instead of the traditional 8.5-inch by 11-inch brochure, go with an 8.5-inch by 14-inch, 11-inch by 17-inch or even an 11-inch by 25.5-inch to command attention.

Add value

You can also customize your brochure by adding value through special offers, coupons and coupon codes, surveys and other content that motivates response. A well-developed brochure with outstanding copywriting, dazzling design, a great offer and a call to action works wonders in the hands of a targeted audience. Look for opportunities to be different and take advantage of them in the most powerful way.

Customizing your brochure is easy and economical, especially since custom brochures yield a higher return on investment than traditional brochures. You can instantly compare pricing for customizing your brochure using PsPrint's instant price widget tool. When it comes to customizing your brochures, remember that being an exception to the rule usually results in exceptional sales.

Since 1990, PsPrint has provided better printing and service to nearly 500,000 small business marketers and graphic designers. PsPrint combines state-of-the-art Internet capabilities and the industry's best printing equipment with experienced print professionals and color specialists to deliver convenient online ordering, consistent color matching and 99.7 percent on-time delivery. By offering a 100 percent customer satisfaction guarantee, PsPrint also stands behind every order, every time. More than 70 top-quality and eco-friendly printed products and related mailing services are available online at www.PsPrint.com.