Die-Cut Business Cards: Fact and Fiction

Die-cut business cards are a very viable marketing option, and one that sets you apart from the competition. Still, die-cut business cards sometimes get a bad (and undeserved) rap, mostly from people who really do not understand the power of marketing nuances. To clear up any ambiguity, here's a rundown of die-cut business card fact and fiction.

Fiction: Die-cut business cards are only for fun businesses.

Fact: Any business can benefit from printing die-cut business cards, from investment firms to candy stores. While an investment firm might not want a candy cane-shaped business card, it could make a statement with subtle rounded corners, especially if the die cut is a continuation of the business card graphic design.

Fiction: Die-cut business cards are cheesy.

Fact: Bad design is cheesy. Good design gets results. Sure, beauty is in the eye of the beholder, but business cards aren't about art galleries - they're about making connections and making sales. Die-cut business cards can exude an impressive and positive image while grabbing immediate attention that competitors with typical business cards can't achieve.

Fiction: Die-cut business cards are expensive.

Fact: You can get die cut business cards for as little as $100 more from an expert online printing company such as PsPrint - a small investment for more exposure and staying power with your prospects.

Fiction: Die-cut business cards are limited to rounded corners.

Fact: There are literally thousands of ways to die-cut business cards, and nearly any custom die cut can be made for your company's business cards. In addition, you can find nearly 50 ready-made die cuts in PsPrint's die gallery in shapes ranging from playing cards to hearts and footballs to Rolodex (which are perfect for passing out at trade events).

Fiction: Die-cut business cards do not help sales.

Fact: Business cards help prospects remember you, your company, your products and your services. Die-cut business cards garner immediate attention, making your first impression that must stronger. And, as you know, the better your first impression on a potential customer, the better the likelihood you will make a sale.

Die-cut business cards offer a distinct advantage: Most of your competitors do not use them. This is not because they do not work, but because your competitors are overlooking the power of attention-getting marketing devices. By incorporating die-cut business cards into your marketing campaign you're able to get a leg up on the competition in an area they haven't even considered.

Some enterprising companies use die-cut business cards as supplemental contact devices. They might have a standard business card they hand out day-to-day, and then specialized die-cut business cards for different seasonal sales or to help a specific brand message stand out. Clever use of die-cut business cards is one of the most economical and effective ways to make a powerful first impression and ensure that you'll be remembered when customers need the products and services you provide.

Since 1990, PsPrint has provided better printing and service to nearly 500,000 small business marketers and graphic designers. PsPrint combines state-of-the-art Internet capabilities and the industry's best printing equipment with experienced print professionals and color specialists to deliver convenient online ordering, consistent color matching and 99.7 percent on-time delivery. By offering a 100 percent customer satisfaction guarantee, PsPrint also stands behind every order, every time. More than 70 top-quality and eco-friendly printed products and related mailing services are available online at www.PsPrint.com.