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This is the second article in a five-part series that details exactly what you need to market your fashion boutique and make it a success.
If you own or operate a fashion boutique, do not print your own marketing materials unless you have a talented graphic designer on staff - and you'll still want to opt for a professional printing company to put your message on paper. Desktop-printed brochures, flyers and postcards are dull and lifeless; but the same pieces printed on state-of-the-art presses are sleek and attractive. Your fashion boutique customers value appearances, so choose an affordable online printing company such as PsPrint to deliver your message with professionalism.
Business cards - Business cards are cheap and expendable. Print as many as you can hand out, and make sure everyone you meet has one. Your business card should reflect your fashion styles.
Postcards - Postcards are likewise extremely cost effective and can be targeted to several market segments within your niche. Showcase your styles and designs, and include a discount coupon or special event promotion when you send postcards out.
Posters - Design posters with models wearing your latest fashions. Make sure your company name is obvious for branded effect.
Flyers - Like posters, flyers can be placed on bulletin boards and anywhere else your target audience frequents.
Booklets/guides - A rather unique yet extremely effective approach to fashion boutique marketing is to print booklets about how to choose the right styles for one's body. You've seen similar guides in magazines your target audience undoubtedly reads, telling them how to pick jeans that have a slimming effect or that accentuate hips. You can do the same with input from fashion designers.
Catalogs - Catalogs are a staple of the fashion boutique business. In fact, many companies sell via direct-mail catalogs alone.
Brochures - Your brochure should include images, features, benefits of your fashion boutique's styles as well as before and after shots of wardrobe makeovers so it's easy to see why you're the No. 1 choice.
Calendars - Everyone loves (and uses) free calendars. Try a new fashion theme each month.
Other materials you should consider producing include a website, door hangers and a corporate identity package (complete with letterhead, envelopes, brochure, flyer, business card and pocket folder).