Simply throwing money at your marketing efforts without a plan isn’t a smart use of your budget.

You will learn the following from this comprehensive guide:

• Marketing goals: Using the SMART approach to set your goals, which will drive your budget and your marketing plan.
• Create a marketing plan: Step-by-step guidance for putting the plan together from the mission statement to the financial projections.
• Branding: How to define your brand, create your logo and effectively use your branding throughout your marketing efforts.
• Marketing materials: What marketing materials are available, and what are the uses and benefits of each piece? How do you design your stickers, business cards, and brochures? What custom printing services can you use?