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"Commercial Property Investor's Report" versus "The Loman Investment Newsletter"
"Birdwatching Today" versus "Dave's Pet Store Birdwatching Gazette"
"Racing Trends" versus "The Racing Mechanic Times"In each of the examples, the first newsletter name listed is dynamic, descriptive and invigorating; the second example is dull and unrevealing. Now, take these same principles and apply them to naming your newsletter!