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The Ultimate List of Places to Distribute Flyers

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Flyer printing and distribution is one of the most cost-effective ways to market your business, products, services, and events. When you distribute flyers in the right places, people notice. That’s why ]]>79 percent of small- and medium-sized businesses engage in flyer marketing]]>. In fact, one Canadian study found that ]]>74 percent of all grocery shoppers prefer print flyers over digital flyers ]]>– a telling statistic for any business that wants to increase sales.

Flyer marketing success depends on promoting a strong message that resonates with your audience combined with creative design, which work together to command attentionfor your flyers . Of course, flyer distribution is absolutely critical: knowing where to place flyers so your audience will notice them is the best way to yield a high response rate. Find out how to get your flyers noticed with this ultimate list of places to distribute flyers.

Our ideas for flyer distribution include:
  • Best places to put flyers: geographic vs. demographic targeting
  • Best places to distribute flyers
  • How to distribute flyers legally
  • If you want to print flyers that work, get them in front of a motivated audience with these flyer distribution tips.
Best places to put flyers: geographic vs. demographic targeting

Before you decide where to hang flyers, you should understand the differences between geographic and demographic targeting.

Geographic targeting means you distribute your flyers in a defined area; for example, you can place flyers everywhere in a given neighborhood or within a specific ZIP code. Geographic targeting is best-suited for local businesses that have mass appeal. In other words, businesses that sell products and services many people need: grocery stores, auto repair services, and lawn care services are examples.

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Demographic targeting means you distribute your flyers to people who match defined characteristics; for example, you can distribute flyers to homeowners at a certain income level or people who have children. Demographic targeting is best-suited for businesses that have a relatively narrow niche. In other words, businesses that sell products and services that only appeal to certain types of people: childcare services and B2B software are examples.

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Many businesses can benefit by placing flyers according to both geographic and demographic targeting. For example, a landscaping company might place flyers in outdoor locations throughout its town (geographic targeting) and send direct-mail flyers to prospects who own homes valued at more than $250,000 (demographic targeting).

When you’re planning your flyer marketing campaign, consider the differences between geographic and demographic targeting so you can put flyers in places your audience will notice.

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Best places to distribute flyers

Boost sales for your business by taking advantage of these flyer distribution ideas.

Direct-to-customer flyer distribution

One great way to make sure customers see your flyers is to place them directly in their hands or at their doors.

Opportunities include:
  • Door-to-door flyer distribution
  • Place flyers on cars
  • Hand out flyers to people on the street (perfect for promoting nightclubs with club card flyer printing)
  • Direct-mail flyer marketing (great demographic-based distribution, such as when you print premium flyers for targeted residents or print business flyers for B2B marketing)
  • Insert flyers in retail customer bags (or hand them out directly at the counter)
  • Insert flyers in newspapers to reach a local audience
  • Inside bills and invoices mailed to customers
  • Hand out flyers to event attendees, or set up a booth at festivals, concerts, trade shows, and other events and give your flyers to people who stop to learn more
  • Insert flyers in packages you send to retail customers
  • Pocket folders, perfect for placing flyers in your B2B and nonprofit presentations
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Public flyer distribution

These strategies help you blanket your town with flyers, making your branding and message ubiquitous – perfect for reaching a mass audience with minimal budget.

Opportunities include :
  • Stores with community bulletin boards (stand out with die-cut flyer printing)
  • Utility poles
  • Community centers
  • Senior centers
  • Laundromats
  • Elevators
  • Reception and check-out areas
  • Municipal buildings and offices
  • Bus stops
  • Subways and train stations
  • Chambers of Commerce
  • Convention and visitor bureaus
  • Vending machines
  • Public restrooms (mirrors and stalls can be creative and unique places for flyer distribution)
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Partner flyer distribution

You’ll need to work with others to get your flyers in these places, but getting permission is typically easy and can put your message in front of a large audience with minimal effort.

Organizations and businesses that allow you to post flyers include:
  • Coffee shops
  • Daycares
  • Banks
  • Doctor’s offices
  • Restaurants and bistros
  • Gas stations
  • Schools
  • Churches
  • Convenience stores
  • Factories
  • Hardware stores
  • Libraries (you can even place your flyers in the books your audience reads)
  • Gyms
  • Pharmacies
  • On retail shop counter spaces
  • Insert flyers in packages sent by your partners
  • Automotive repair shops
  • Windows, walls and doors anywhere your audience frequents
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Online flyer distribution

In addition to distributing printed flyers, you can post your flyers online. Here’s where to post flyers online:

  • Facebook and other social media sites
  • Your own website and partner websites
  • Community classifieds, such as Craigslist

If you don’t have the time to distribute flyers on your own, you can consider hiring a flyer placement service – or simply have your employees handle your flyer distribution. If your budget is limited, you can also ask for volunteers: friends and family members might help you place your flyers in return for a pizza or cocktail party!

Don’t be afraid to think of creative ways to distribute flyers: ceilings over dentist’s chairs, inside restroom stalls, and handing out die-cut flyers in unexpected places can be unique flyer distribution ideas that differentiate you from competitors and emblazon your message in customers’ minds.

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How to distribute flyers legally

It’s important to understand local, state and federal laws so you know how to hand out flyers legally. For example, you cannot place flyers in mailboxes manually (you must pay for postage and send them through the Post Office). You can’t use newspaper boxes, either, since those are owned by newspaper publishers. Some communities have ordinances against door-to-door solicitation (though in most places you can place a flyer on the front doors of residences). Check local laws to find out how to distribute flyers door-to-door.

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If you want to place flyers in public places, be sure to check ordinances to find out how to distribute flyers legally: parking lots and utility poles might be off-limits. Ask questions like “is it illegal to put flyers up in public parks,” “where can I post flyers legally,” and “is it against the law to put flyers on cars.”

And, if you want to post flyers in private businesses, always be sure to get permission first. It might not be illegal to leave a stack of flyers on a retail counter, but if you don’t have permission they’ll probably be thrown away – a waste of your flyer printing investment.

When it comes to flyer distribution, best practice is to check laws first and always get permission from private property owners before you leave your flyers. In most cases, you’ll find it’s easy to get permission to place your flyers where customers will see them – which is why flyer printing is such a popular form of marketing.

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