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Flyer printing and distribution is one of the most cost-effective ways to market your business, products, services, and events. When you distribute flyers in the right places, people notice. That’s why ]]>79 percent of small- and medium-sized businesses engage in flyer marketing]]>. In fact, one Canadian study found that ]]>74 percent of all grocery shoppers prefer print flyers over digital flyers ]]>– a telling statistic for any business that wants to increase sales.
Flyer marketing success depends on promoting a strong message that resonates with your audience combined with creative design, which work together to command attentionfor your flyers . Of course, flyer distribution is absolutely critical: knowing where to place flyers so your audience will notice them is the best way to yield a high response rate. Find out how to get your flyers noticed with this ultimate list of places to distribute flyers.
Before you decide where to hang flyers, you should understand the differences between geographic and demographic targeting.
Geographic targeting means you distribute your flyers in a defined area; for example, you can place flyers everywhere in a given neighborhood or within a specific ZIP code. Geographic targeting is best-suited for local businesses that have mass appeal. In other words, businesses that sell products and services many people need: grocery stores, auto repair services, and lawn care services are examples.
Demographic targeting means you distribute your flyers to people who match defined characteristics; for example, you can distribute flyers to homeowners at a certain income level or people who have children. Demographic targeting is best-suited for businesses that have a relatively narrow niche. In other words, businesses that sell products and services that only appeal to certain types of people: childcare services and B2B software are examples.
Many businesses can benefit by placing flyers according to both geographic and demographic targeting. For example, a landscaping company might place flyers in outdoor locations throughout its town (geographic targeting) and send direct-mail flyers to prospects who own homes valued at more than $250,000 (demographic targeting).
When you’re planning your flyer marketing campaign, consider the differences between geographic and demographic targeting so you can put flyers in places your audience will notice.
Boost sales for your business by taking advantage of these flyer distribution ideas.
One great way to make sure customers see your flyers is to place them directly in their hands or at their doors.
These strategies help you blanket your town with flyers, making your branding and message ubiquitous – perfect for reaching a mass audience with minimal budget.
You’ll need to work with others to get your flyers in these places, but getting permission is typically easy and can put your message in front of a large audience with minimal effort.
In addition to distributing printed flyers, you can post your flyers online. Here’s where to post flyers online:
If you don’t have the time to distribute flyers on your own, you can consider hiring a flyer placement service – or simply have your employees handle your flyer distribution. If your budget is limited, you can also ask for volunteers: friends and family members might help you place your flyers in return for a pizza or cocktail party!
Don’t be afraid to think of creative ways to distribute flyers: ceilings over dentist’s chairs, inside restroom stalls, and handing out die-cut flyers in unexpected places can be unique flyer distribution ideas that differentiate you from competitors and emblazon your message in customers’ minds.
It’s important to understand local, state and federal laws so you know how to hand out flyers legally. For example, you cannot place flyers in mailboxes manually (you must pay for postage and send them through the Post Office). You can’t use newspaper boxes, either, since those are owned by newspaper publishers. Some communities have ordinances against door-to-door solicitation (though in most places you can place a flyer on the front doors of residences). Check local laws to find out how to distribute flyers door-to-door.
If you want to place flyers in public places, be sure to check ordinances to find out how to distribute flyers legally: parking lots and utility poles might be off-limits. Ask questions like “is it illegal to put flyers up in public parks,” “where can I post flyers legally,” and “is it against the law to put flyers on cars.”
And, if you want to post flyers in private businesses, always be sure to get permission first. It might not be illegal to leave a stack of flyers on a retail counter, but if you don’t have permission they’ll probably be thrown away – a waste of your flyer printing investment.
When it comes to flyer distribution, best practice is to check laws first and always get permission from private property owners before you leave your flyers. In most cases, you’ll find it’s easy to get permission to place your flyers where customers will see them – which is why flyer printing is such a popular form of marketing.