Best Fonts for Brochures That Get Noticed

Best Fonts for Brochures That Get Noticed

Custom brochure printing is a staple marketing strategy that makes it easy to promote your business, products, services, events, and nonprofit initiatives to your audience. The most successful brochures integrate compelling copy with dazzling design, which is why choosing the best font for brochures is critical. The best fonts for brochures attract attention, ensure readability, and visually suggest the tone of your message and brand. The following will help you select brochure fonts that will help you get noticed and maximize your return on investment.

1 The best fonts for brochures depend on multiple factors

The best fonts for brochures depend on multiple factors

Your brochure font will help brand your message; but more importantly, it will help you print brochures that produce profits. The best fonts for your brochure depend on multiple factors, including:

  • Your audience
  • Brochure subject (what is it promoting?)
  • Brochure tone (technical, sophisticated, lightweight, thoughtful, exciting, etc.)
  • Brochure design style (modern, retro, elegant, minimalist, etc.)
  • Readability
  • Branding
  • Visual impact

Brochure fonts should strike a balance between these factors to make a strong visual statement that integrates with your brochure design. A good font for brochure marketing resonates with your audience and lends uniqueness to your design, which can make your company more memorable and attractive.

Before you commit to a given brochure font, answer the following questions:
Does the font align with your branding?

If you’re a cutting-edge tech firm, an italicized sans serif font might fit well with your brand assets; if you’re a dance studio, an elegant script font might work better.

Does the font satisfy your subject?

If you’re promoting a new lawnmower, a thick and bold font might suggest mower power; if you’re marketing a charity fundraiser, a thin and lightweight font might make your message appear more poignant.

Does the font match the brochure tone?

If you’re promoting great discounts, a visually exciting font might be in order; if you’re pointing out the dangers of a bad habit, a reserved font might focus reader attention on your cause.

Does the font fit with the brochure design?

Good fonts for brochures harmonize with your design; they look like they belong.

Is the font easy to read?

Avoid getting too creative with your brochure fonts – if prospects struggle to read your brochures, they’ll stop trying.

Is the font unique?

What visual impact does your font have? The best font for your brochure will help differentiate you from the competition.

How will your audience respond to your font?

The best font for brochure text should make a statement your audience will appreciate.

Use the answers to these questions to help guide your font selection so you can choose the best font for your brochures.

2 How to understand fonts for brochures

Fonts are often taken for granted, but a lot of thought and design work goes into creating the best fonts for pamphlets and brochures. Multiple font elements work together to create a cohesive, nuanced design that differentiates one font from the next.

Elements of a font character

In addition to the nuances of various font elements, you should consider how font weight affects the visual tone of your brochures.

A single font in different weights

When you study how these font elements satisfy your goals, you can choose brochure fonts with purpose – designed to differentiate you from competitors and influence customer action.

3 Understanding brochure font usage

You want to select a good font for brochure design, whether you’re creating a custom brochure design or using a pre-designed brochure template, which is why you need to understand how and where your fonts will be used within your brochure’s layout.

Bold sans serif fonts often work well for headlines and section titles, since they stand out and command attention.

Medium-weight serif fonts often work well for body copy, since they’re easy to read when you have blocks of text.

This doesn’t mean you have to choose your fonts based on those observations, but it does mean you should carefully consider font usage so you can identify the best font for brochure text that gets noticed , gets read, and influences reader behavior.

Limit your brochure font usage to two or three fonts total. More than that, and your design can become visually confusing. The way you use fonts should also be uniform: use the same fonts for headlines throughout your design, and the same fonts and weights for your body copy. A third font might come into play if you want to draw attention to a certain section of text or your call to action – but this can often be achieved by simply using a different weight of one of your primary fonts.

If your brochure will feature multiple fonts, be sure they have visual harmony. Use a service such as Font Pair to help identify complementary fonts that make for compelling brochure design.

Font pairs should work in harmony, like this pairing of Josefin Sans and Playfair Display (from Font Pair)

Choosing the best fonts for brochures requires careful consideration, but it doesn’t need to be difficult. One good strategy for picking brochure fonts is to make a shortlist of fonts you like, then see if you can justify their selection by ensuring they mesh with your brand, audience, tone, design, message, and use intent.

Best fonts for brochures (examples)

The following brochure font examples can help spark inspiration for your own font selection. You can use any of these fonts in your brochure design; or, be unique and use a free online service such as Identifont to search for similar fonts.

5 Brochure fonts

Brochure headline and section heading fonts

These big, bold brochure fonts lend themselves to headlines and section headings.

Brochure body copy and multi-purpose fonts

These fonts make for great brochure body copy; though they can also be used as headlines.

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