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Custom flyer printing is a powerful and cost-efficient way to market your business, events, products, and services. Compelling design is critical to flyer marketing success, which is why choosing the best font to use for flyers is so important. Good flyer fonts command attention, make your message easy to read, and visually convey the tone of your flyers. The following will help you choose the best fonts for advertising flyers so you can get noticed and maximize your return on investment.
Fonts play a key role in creating flyers printed to produce profits. The best font for a flyer depends on several factors, including:
Choose a flyer font that balances these elements and delivers a strong visual statement that supports your flyer message and harmonizes with your flyer design. You’re printing flyers to grow your business or brand, after all, and fonts used in a club card flyer design for a night club might be very different from fonts used to promote a daycare.
Consider how different font elements lend themselves to the statement you want to make. You want a flyer font that’s unique yet easy to read, so pay attention to font nuances that will help you print flyers that get noticed by passers-by and simultaneously differentiate you from the competition.
In addition, consider how different font weights affect the overall visual tone of your flyers.
Your flyers do not need to feature a lot of different fonts; most designers use one or two fonts (or a single font in multiple weights), and three fonts is usually more than enough. If you want to differentiate headings, use other graphic elements such as color, size and separators.
If you will be using several fonts in your flyer design, make sure they work in harmony with one another. You might, for example, choose a sans serif font for your flyer headline, and then a serif font for the main body copy – a common technique, since sans serif fonts tend to be bolder, but serif fonts tend to be easier to read.
Use a service such as Font Pair to help identify complementary fonts that will make your flyer pop.
Where and how your fonts will be used should also play a role in your selection. For example, some fonts are outstanding for drawing attention to your flyer marketing hooks. Other fonts are perfect for typography-based designs, in which the font itself makes for an effective yet cheap flyer marketing tool.
Don’t be afraid to get creative; think outside the box and identify how your fonts will work within your flyer design. You might, for example, come up with a creative way to infuse your fonts with a die-cut flyer design, so that font usage becomes central to your die-cut flyer marketing strategy. Brainstorm cool design ideas that will make your flyers irresistible.
That might seem like a lot to think about, but choosing a good font for flyers doesn’t need to be difficult. Instead of trying to match fonts to the statement you want to make, a more efficient strategy might be to browse multiple fonts, make a shortlist of those you like, and then see if you can justify using them by ensuring they mesh with font choice factors such as your audience, message, tone, and design style.
If you’re stuck for inspiration, you can consider the following flyer font examples for your designs. Or, see what fonts you like and search online for similar fonts (a simple Google search for “[FONT NAME] similar fonts” will often turn up a list. Or, use a free online service such as Identifont to search for similar fonts by name.
These big, bold flyer fonts lend themselves to headlines and section headings.
These fonts make for great flyer body copy; they can also be used as headlines.
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